Inventory Management Case Study
Self Storage Company uses Digital Marketing and Advertising to increase occupancy rates.
How Plumbers/HVAC Control Costs
How Plumbers/HVAC Control Costs Three takeaways from PHCC’s Cost Control Roundtable on February 9, 2022 Inflation caused by supply chain issues – including the Texas freeze last year – has posed the biggest challenge to Plumbing and HVAC Contractors. Some decried getting caught between a fixed price contract and unsupportive suppliers offering little price stability.…
How to Calculate the Value of your Plumbing Company
How to Calculate the Value of your Plumbing Company Three Key Takeaways from the January 2022 PHCC Roundtable on Revenue Growth – and how your plumbing/HVAC company can join the conversation. Plumbing/HVAC Contractors gathered for the second of PHCC’s ongoing monthly roundtable series to solve problems they have in common. Here’re the highlights we learned:…
How to Find New Recruits for Plumbing and HVAC Companies
How to Find New Recruits for Plumbing and HVAC Companies The November 10, 2021, monthly Plumbing-Heating-Cooling-Contractors Association (PHCC) Roundtable took up the question of how to find new recruits for plumbing and HVAC companies. Three Essential Takeaways from this gathering of more than a dozen contractors across California: Social Media is a monster recruiting strategy.…
Why Website Load Speed Matters for Google Ranking
People these days are incredibly impatient. If it takes your website too long to come up, they’re likely to click away and never come back. In return, this greatly affects your ability to grow your customer list. But that isn’t the only issue. Keep reading to learn more about website load speed and why it…
Why Does My Business Need to Blog?
If you aren’t sure about adding a blog to your business website, now is the perfect time to get started. Consistently posting content is more than just a good idea, as it can dramatically increase your chances of online success. Here are four reasons why your business website needs to have a blog. 1. Blogging…
Three Things Business Owners Must Know About Labor Law in 2021
In January 2021 The Light Digital – a San Francisco Bay Area-based digital agency interviewed labor lawyer Jay G. Putnam on what business owners can expect going into the new year. The interview below is lightly edited for clarity. Mike Wolpert: Welcome to another episode of Business in the Know — and good news today…
How Your Customer’s Experience is Affecting Your Bottom Line
A business is only a great idea without a customer at the other end. But winning those customers over is becoming more and more difficult. While a product or service can be well-conceptualized, developed and marketed, if the customer’s experience with the brand is lacking, they are quick to blacklist the company. And with social…
Marketing Trends for 2019: Here’s What to Expect
Let’s face it, this year has been tough for small businesses’ marketing endeavors. From the privacy and data breaches with Facebook and Google to the emergence of influencer marketing and voice search, it’s difficult to keep up with the constant changes and consumer concerns. But with a new year just around the corner, it’s the…
How a Social Media Content Calendar Can Alleviate Holiday Stress
The holidays are a stressful time for businesses. While sales may increase, managing orders, providing customer service, and staying on top of day-to-day responsibilities can be taxing. The last thing most business owners want to worry about is posting to social media accounts every day. That’s where having a content calendar comes in handy. A…