It seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to…
Do your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and…
Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of…
To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you…
Most businesses want to increase their website traffic. One of the most effective ways of doing this is through search engine marketing. Search engine marketing, or SEM, refers to the process of gaining traffic and visibility from search engines through paid and unpaid search techniques. Search engine marketing’s greatest strength is its ability to put…
The meteoric rise of image-based social media platforms such as Instagram and Pinterest has signaled something important to marketers: an image truly is worth a thousand words. Text-based platforms seem to be taking a backseat to image-driven ones primarily because images make more of an impact. Most people consider themselves to be visual learners: they…
2017 has been a year of experimentation for Google in local search. It is always a challenge to keep track of the search giant’s frequent changes, and this year it has been especially dizzying. But many opportunities are presenting themselves to help businesses reach out to customers in new ways. One of those is Google…
Are you trying to get more engagement on your business’s Facebook page? Running a contest is a good way to grow your social media followers and increase your customer engagement. Don’t know how to run a contest on Facebook? Here are some tips to get you started: Clearly Define Your Goals Before you choose which…
Here’s the thing about digital advertising: You need it. It’s that simple. But, of course advertising costs money. And if you are a small business (or even a large one), you want to make sure your money is going toward an advertising strategy that is going to give you the best return on your investment.…
LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…