Instagram rules always seem to be changing, and we know it’s tough to keep up as a business owner. From following hashtags to adding them to your stories, there are a lot of new tools when it comes to using hashtags for your business. Here are some of the things you need to know about…
Many small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law…
When it comes to having a brick and mortar store – foot traffic is one of your most important sales measures. Increasing your foot traffic can have a dramatic impact on your business. Here are some strategies you can use to get more people in your door: Increase Curb Appeal First impressions are everything. If…
Now is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the…
Blogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should…
Do you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important…
Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live…
Curious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older.…
Email newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing…
As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018. Personalized Content Marketing Content marketing is the starting point of all…