I was the fat kid in high school. Sure, I had friends. I was that guy who was always good for a laugh. I liked making people laugh, even at my own expense. It didn’t matter, as long as everyone was laughing. The second half of my junior year that all changed. (not the “making people…
Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships.…
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you…
We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. What Native Video Means for Twitter – and Its Users by Eric Blattberg, Digiday “Facebook offers autoplay video and YouTube has a…
Many local businesses attract customers who wander in off the street, interested in seeing the types of things the business can offer. In an effort to help meet these local businesses’ needs better, and to encourage more businesses to use Facebook Ads as a marketing tool, they introduced “Local Awareness ads,” allowing businesses to deliver…
We’ve sorted through recent social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. 7 Ways to Use Social Media to Attract Holiday Shoppers by Jennifer Lonoff Schiff, CIO “Marketing and social media experts share their tips on…
Many companies find social media and content marketing overwhelming – there are many options, and so little time and resources. And, marketing your business on social media is VERY different than in traditional media like newspapers or radio. If you are feeling this way, the first thing to remember – is you’re in good company.…
We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. In this week’s report, we’re looking at some big changes in the Facebook news feed, responding to negative feedback online, and how important…
There are three key factors to consider when you are promoting your business on social media: The first, is to have a plan. We work with businesses to understand what their goals are, their marketing needs, competitive landscape and more. We then look at best practices and create a strategic plan on what we think…
We’ve sorted through the week’s social media news and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. The Best Way to Reach People Near Your Business by Facebook Business “Facebook’s new local awareness objective is designed to help you create…