In our last blog, we covered three ways to market your new dental practice. Well, here’s some good news! We’ve got three more tips for you! We can all agree that finding a good dentist is like…well, pulling teeth. Pun intended. Ha! But even more challenging is for a new dental practice to pull in good clients; and A LOT of them! So let’s just dig right in, shall we? Without further ado, here are three more ways to market your new dental practice:
Facebook Demographic Targeting
This social media platform has a crazy amount of available demographic targeting, and it is possible to be using that to your advantage. Obviously, it’s also possible to target prospects by relationship status, language, interests, income, and employment. Studies have shown that females make 90 percent of all dental purchasing decisions. Be sure that you are getting in front of the masses by targeting advertisements to females who recently purchased children’s clothing and reside in your locality.
Whether it be a postcard or phone call, appointment reminders are critical to ensure that patients come to appointments. You can streamline that process through the use of Google calendar alerts, as well as by sending appointment reminders and confirmations by email.
It is also possible to easily use those methods to remind patients to book an appointment, that is, for their annual cleaning.
Remarketing is often defined as “easy money.” It’ll help you reach individuals who’ve visited your site, or dental practice, by serving specific advertisements concentrating on re-capturing these prospects. At your practice, if you gather email addresses, it’s possible to leverage those through Customer Match on Facebook and Google Ads! Simply upload email addresses to make a remarketing audience and design an advertisement that entices patients to come to your dental practice again—perhaps a reminder for a whitening procedure, or a cleaning.
Interested in ramping up your dental digital marketing initiatives, but not sure where to begin? Contact The Light Digital today at (510) 680-3300 or email [email protected] or use our convenient inquiry form.