Automating activities enables your company to free up your staff from several repeated actions and focus on more critical tasks and duties, like brainstorming solutions and customer service.
Here are three ways The Light Digital uses automation’s power to simplify and enhance your brand’s marketing efforts.
Automated Marketing Emails
Our team identifies where your prospective clients are in the buyer journey and will fire off customized content to various groups depending on what stage they’re in. The goal includes raising conversion rates, and email marketing is a very powerful tool to really identify prospective clients who are curious about your product.
If prospects click on your emails and they read them, that’s great! If they don’t, that is perfectly fine, as well. Our team can just take these individuals off your email list, which allows you to concentrate on leads who will more than likely convert.
Scheduler for Social Media Posts
Without social media scheduling channels, you’d need to post everything manually onto several platforms on a daily basis to ensure that your posts are sent out at the best time, on the best social media platform, and on the best day. This means you’d be staring at your computer or phone pretty much all day, every day.
Working this way is obviously out of the question, which is the reason why there are multiple social scheduling platforms on-hand that enable you to schedule the day, time, platform, and post frequency all in a couple of steps. And even better, the Light Digital team can do all that for you, in order for you to focus on more important business tasks.
CRM and Lead Flow
CRM, or customer relationship management platforms allow you to remain in contact with leads and follow them along in the buyer journey. Therefore, every touch-base may apply to where they’re located in the buying journey, which might encourage them to move ahead.
For instance, if users want to download a resource, it is possible to send them emails immediately to enable them to download the resource. Then, you can continuously send them scheduled automated emails with more details on the subject to assist them in moving down the funnel.