Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for…
The New Year brings with it hope and promise. It’s a time to evaluate your marketing options and research the latest trends so that your business can stay relevant in today’s market. To get inspired, we took a look at what marketing trends the experts say will rule supreme this year. Here are the top…
Getting consumers to your website is no small feat. There are hundreds of thousands of businesses vying for the same audience at any given moment. Even locally, you are battling hundreds of businesses in and outside of your industry to get the attention of your consumers. When a viewer finds your website whether it’s for…
It’s time to put your costume on, hang a few spider webs and get your business ready for Halloween. Even if you’ve waited until the weekend before this spooky holiday to join the festivities, you still have plenty of time to leverage the holiday and gain exposure for your business. Halloween marketing is anything but…
You know your business better than anyone else, so it may seem counterintuitive to hand over the marketing reins to an outside company. You already know how to use social media and you know your target audience, so marketing online should be a cinch, right? The ugly truth is, it isn’t. Social media and consumer…
The average consumer has the world at their fingertips. With 64 % of Americans owning smartphones in 2015, consumers have access to thousands of online shopping outlets 24 hours a day. It’s hard to break through the noise and make a connection with the customer, but for a local business, there is no other option.…
SEO is complicated and the opportunities for improving how your site ranks with search engines can seem endless. But you don’t have to know everything about SEO to get the benefits from it. Just managing the basics can boost your web presence and make a big difference in how customers find your site. Here are…
Churches struggling to connect with their communities and fill their pews should make sure they are using all the tools available to them. Social media may be the best tool for growing your church and getting your message out to families in your community. People are looking for inspiration, hope, and belonging, and they are…
Contests, sweepstakes and giveaways have been a top marketing strategy for brands for as long as anyone can remember. For many years it was a strategy available only to large companies that could afford to manage these complicated and expensive campaigns. With new social media tools and platforms, social contests have become easier and affordable.…
Webinars can position you as an expert in your industry and help you build relationships with potential customers or clients. The Light Digital’s experience with online seminars has convinced us that webinars are not just a fleeting trend. We’ve seen our email list grow with new webinar attendees, and we’ve seen increased social media engagement…