Many business owners think success lies in offering products and services that people want or need — and are willing to pay for. While this is true on the surface, the real key to your business success comes down to brand awareness. After all, if customers aren’t aware of your brand, or if they lack…
Text messaging isn’t just for keeping in touch with family and friends. It can also be a valuable marketing channel for your self-storage business. If you’re looking to diversify your marketing efforts to cast a wider net, engage with your customers, and attract new ones, SMS marketing may be exactly the solution you’ve been looking…
There’s no denying that digital marketing offers tremendous benefits for today’s self-storage businesses. However, understanding how to make the most of it can be a challenge — especially for small-business owners focused on day-to-day operations. From A/B testing and ad extensions to tracking codes and video marketing, how do you know which strategies are worthwhile…
Digital marketing often takes center stage in discussions about attracting customers to businesses. And rightfully so. In our digital age, digital marketing is a must for growth-minded self-storage facilities. However, this doesn’t mean abandoning conventional marketing practices. In fact, several time-tested marketing strategies have the potential to provide tremendous value for your self-storage business. At…
Running a healthy self-storage business means constantly looking for ways to attract new customers. While marketing to people who need self-storage for personal reasons is an important endeavor, this is not the only target audience you should be looking at. Another key demographic that should be on your radar if you’re looking to increase revenue…
Walk-ins were once the primary way people found storage facilities. However, especially due to the pandemic, consumers are searching for storage facilities online now more than ever. The takeaway is clear for self-storage business owners: If you’re looking to reach new customers, online advertising is the way to go. The good news? There are many…
The power of word-of-mouth is nothing new. People have always valued getting information from those they trust. In fact, according to Nielsen, recommendations from friends and family are the most-trusted advertising format. However, in our digital age, word-of-mouth’s impact is amplified. People now have 24/7 access to reviews, feedback, and recommendations — representing tremendous growth…
Chances are if you’ve got a smartphone, you’ve used a navigation app. More specifically, chances are you’ve used Google Maps. Why Google Maps? Because Google Maps is preferred by nearly six times more people than its closest competitor, Waze. While Google Maps is undeniably useful to smartphone owners, it’s also extremely beneficial to another group:…
As a small business owner, you are likely familiar with the phrase “time is money,” and the reality that there rarely seems to be enough of either. Because you understand the importance of being seen by your audience in the online space, hiring a digital marketing manager might be on your mind, not only to…
You may think branding is for large corporations that can afford snazzy commercials, large retail displays, and sports sponsorships. Nope. Any sized company can increase business through effective branding. For example, if you were to search for a company to clean your air ducts, would you choose the one that has clean uniforms, vans with…