Strategies to Grow Your Email List

To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you…

Reeling In Customers with Original Photography

The meteoric rise of image-based social media platforms such as Instagram and Pinterest has signaled something important to marketers: an image truly is worth a thousand words. Text-based platforms seem to be taking a backseat to image-driven ones primarily because images make more of an impact. Most people consider themselves to be visual learners: they…

Introducing Google Posts

2017 has been a year of experimentation for Google in local search. It is always a challenge to keep track of the search giant’s frequent changes, and this year it has been especially dizzying. But many opportunities are presenting themselves to help businesses reach out to customers in new ways. One of those is Google…

5 Tips to Market Your Business on LinkedIn

LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…

Use Instagram to Build Your Brand

Instagram is not just an app for putting photos through filters that make the everyday look cool. It is quickly becoming one of the most powerful marketing platforms for businesses. With more than 700 million users, Instagram is quickly emerging as a powerful way for businesses to market with captivating imagery. But as with all…

How to Respond to Negative Feedback Online

How to Respond to Negative Feedback Online

Testimonials and reviews are the lifeblood of most businesses. With the growing popularity of review sites like Yelp and Google, you should keep tabs to prevent negative reviews from hurting your business. If you are a successful business, you are going to get a negative review sooner or later. There are ways to turn a…