Successful businesses focus on their customers’ needs, and then create products and services to match. You need to ask your customers what they want. Online tools can help you do this along with tracking customer behavior. Here are four tools you should be using. Website Analytics There’s all sorts of data you can gather about…
Facebook ads are great because they help you reach a large number of potential customers in targeted segments. Plus, Facebook ads are less expensive than traditional radio and TV advertising that may or may not deliver results. However, before you create a Facebook ad for your business, take a look at these four best practices…
Thanks to Google, search engine optimization has evolved from stuffing your website with keywords to focusing on quality content. However, it takes a lot of time, money, and effort to constantly update your website. If you’re looking for simple ways to improve your organic search results, there are still some things you can try without…
Finding the best search engine optimization keywords for your business demands clean data and clear strategy, but first, you need to know what they are and how to use them. What’s a Keyword? A keyword is a single word or phrase that tells searchers and search engines the central theme or subject of a web…
The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your…
In our personal lives, generally, we understand the importance of seeking a second opinion. We may seek a second opinion after a medical diagnosis, before having major repairs done to our home or car, or on whether a certain shirt and tie actually go together. We understand the importance of seeking a second opinion in…
I was sitting on the other side of the table. I really wanted them as a client. Really bad. I didn’t consciously think, “What’s in it for me?” but I was clearly focused on “me.” I was sitting on the other side of the table. It was one of the mandatory weekly meetings. I kept…
Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to…
Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though, that its true meaning may become obscured. Read on to learn what brand awareness is, how important it is to your business and how it compares to other types of awareness your business should…
If you dream of working in a start-up, but still want the stability of an established company – well, we need to talk. The Light Digital is a NEW social media and digital marketing agency that gives BIG BRAND strategy and results to our small business community here in the San Francisco Bay Area. Our…