This year has been a unique year for businesses and consumers alike, particularly in light of major online data breaches, fake news, and increased privacy concerns. These concerns have led to a growing demand for corporate accountability. In fact, 86% of people say transparency from businesses is more important than ever before. Additionally, 81% of…
Brace yourself – the holidays are coming, and with the increase of social media marketing and mobile optimization, businesses need to get an early start to rise above the noise of the competition and drive sales before consumers reach buyer fatigue. But don’t get overwhelmed just yet. With a little preparation, you can drive online…
Millennials consist of those born between 1980 and 2000, making up a significant population of 1.7 billion in the U.S. While they are a unique generation, they contribute largely to the consumer market. In fact, in areas like eating out, they outspend all other generations. But with so many options available, 57% of millennials compare…
Email marketing is an effective and affordable way to reach consumers and convert them from prospects to raving fans. In fact, studies in the last few years show that every dollar spent on email marketing generates $38 to $44 in return. That’s mostly because consumers who purchase products from an email campaign spend 138% more…
On the precipice of reaching 1 billion active monthly users in June, Instagram released a new feature called IGTV. This new video format allows all users to share pre-recorded, vertical videos up to ten minutes long, while creators with large audiences can post hour-long videos. The question on everyone’s mind is whether IGTV will become…
In today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power…
You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts…
Consumers today are constantly bombarded with marketing messages on almost all of their devices. With this ad overload, it’s becoming increasingly difficult for brands to stand out in the sea of competitors. If you do manage to rise above the noise, you want to make sure that you are earning a long-term customer. Let’s start…
What makes content go viral? Many business owners wonder about the answer to that question. There are a lot of things that contribute to what makes a piece of content catch like wildfire. But, there is one thing for sure, no piece of content is going to go viral if it doesn’t make the reader…
You’ve probably heard a lot about video marketing lately. “Video” is a buzz-word in marketing right now for good reason. Statistics have proven over and over the attention-grabbing quality of videos. They offer a great way to communicate with your audience, incite engagement, and yield a higher click-through rate. Why is video so captivating? One…