When you hire a small business marketing agency, you don’t get a single person. You are given a team of experts comprising everyone from data analysts and copywriters to social media managers and SEO specialists. To get all of these talents in-house, you’d need an exceptional (and expensive!) marketer or multiple people.
Whether it be optimizing your website, harnessing the full power of social media, setting up and claiming your business online, using Google AdWords, or creating local awareness and customer trust, a marketing agency will do all of this and more — with expertise that you simply won’t get from a single employee.
Even if you could find the perfect single person to handle all of these tasks, hiring and retaining employees is an expensive process. Not only are you adding a new salary to the payroll, you’re also paying for other benefits. And there’s always a risk that that person will leave, thereby rendering the money you’ve spent meaningless.
So while outsourcing to a small business marketing agency may seem expensive, it actually pays for itself in the form of the consistent and specialized knowledge and results you get in return — especially when you factor in the steep learning curve associated with the field of marketing.
Another way to look at it? You don’t ask one of your salespeople to do your business’s taxes, or have your administrative assistant draft your legal contracts. You hire professionals — the same goes for marketing.
And remember: As with most things in life, you get what you pay for. While sticking within your budget is important, finding a marketing agency that will do everything you want and need it to do is a worthwhile use of funds. Plus, many agencies offer flexible pricing structures that can allow you to get the help you need without blowing through your budget.
Ultimately, marketing should not be an afterthought; it’s a full-time job. Hiring a marketing agency will save you the time of trying to do things yourself. Trained professionals will also do it better, while liberating you to dedicate your effort and resources on more immediate concerns within your actual area of specialization.