I dislike going to the dentist. More than I dislike eating my vegetables or going to the hospital, a trip to a dental professional is my least favorite appointment.
Speaking to friends who additionally struggle with locating a good dentist, I hear all types of horror stories—anything from being overcharged for a procedure they did not receive to getting fake cavities filled. Here’s one thing we could agree on: locating a reputable dentist is difficult.
You may find that bringing in a good clientele is also difficult! So, below is a list of three ways to market your new dental practice:
Local Awareness Ads on Facebook
You want to spread the word about your practice, so being specific about who you’re marketing to is critical. More than likely, you do not want to be showing advertisements for your dental practice outside a 50-mile radius—if you’re located in Pennsylvania and somebody in California is viewing your advertisement, it won’t do anybody any good.
Local Awareness advertisements are an excellent method of reaching a local audience, and it’s possible to use the map card to share locally relevant information about your practice, like your hours of operation, distance to the business, address, as well as a “Get directions” link. The call-to-action might even be a call button, a simple prompt to book an appointment.
Click to Call Advertisements
The primary objective for dental advertising or marketing is that prospects and patients make an appointment—which is typically performed by picking up a telephone and contacting the clinic. A click-to-call ad is available through Google and Facebook Ads (previously referred to as Google AdWords) on a tablet, desktop, and mobile. The extension may be added to current ads, or it’s possible to make call-only campaigns.
Mobile Call-Only Advertisements
The majority of healthcare-associated searches are done on a smartphone. And 1 in 20 Google searches is for health-associated details. Do not miss out. It is possible to make ads that are exclusively for mobile using call-only campaigns with Google Ads.
Interested in ramping up your dental digital marketing initiatives, but not sure where to begin? Contact The Light Digital today at (510) 680-3300 or email [email protected] or use our convenient inquiry form.