The Power of Video Marketing

The Power of Video Marketing

Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re…

How to Optimize Your LinkedIn Business Page

How to Optimize Your LinkedIn Business Page

LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website…

Why Your Small Business Needs a Blog

Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three…

Digital Marketing in 2016: What Worked

Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for…