Many small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law […]
https://thelightdigital.com/wp-content/uploads/2017/11/SEM.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-03-15 06:00:122018-03-22 19:00:33The Laws of Social Media Marketing
When it comes to having a brick and mortar store – foot traffic is one of your most important sales measures. Increasing your foot traffic can have a dramatic impact on your business. Here are some strategies you can use to get more people in your door: Increase Curb Appeal First impressions are everything. If […]
https://thelightdigital.com/wp-content/uploads/2017/12/marketing-predictions-2018.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-03-01 06:00:442018-03-22 19:04:26How to Increase Your Local Foot Traffic
Now is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the […]
Blogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should […]
https://thelightdigital.com/wp-content/uploads/2017/01/pexels-photo-265667.jpeg607940jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-02-01 06:00:292018-03-22 19:07:31How Blogging Can Help Improve Your Website’s SEO
Do you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important […]
Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live […]
https://thelightdigital.com/wp-content/uploads/2018/01/live-streaming.jpg321845The Light Digitalhttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngThe Light Digital2018-01-10 19:45:162018-01-10 19:58:38Why You Should Try Live Streaming
Curious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older. […]
https://thelightdigital.com/wp-content/uploads/2017/11/Snapchat.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2017-12-27 17:18:072017-11-15 17:23:14Promote Your Business With Snapchat
Email newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing […]
https://thelightdigital.com/wp-content/uploads/2017/12/Open-Email.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2017-12-15 19:20:102017-11-15 19:35:13Secrets to Getting Your Emails Opened
As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018. Personalized Content Marketing Content marketing is the starting point of all […]
It seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to […]
Do your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and […]
https://thelightdigital.com/wp-content/uploads/2017/11/drive-social-media.jpg321845The Light Digitalhttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngThe Light Digital2017-11-02 14:24:162018-01-10 14:59:32Drive Social Media Engagement with These 5 Tips
Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of […]
https://thelightdigital.com/wp-content/uploads/2017/11/free-digital-audit.jpg321845The Light Digitalhttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngThe Light Digital2017-11-01 14:22:052018-01-10 14:59:01Use a Free Digital Audit to Optimize Your Small Business’ Marketing Plan
The Laws of Social Media Marketing
/in Blog /by jandreoniMany small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law […]
How to Increase Your Local Foot Traffic
/in Blog /by jandreoniWhen it comes to having a brick and mortar store – foot traffic is one of your most important sales measures. Increasing your foot traffic can have a dramatic impact on your business. Here are some strategies you can use to get more people in your door: Increase Curb Appeal First impressions are everything. If […]
2018 Marketing Trends
/in Blog /by jandreoniNow is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the […]
How Blogging Can Help Improve Your Website’s SEO
/in Blog /by jandreoniBlogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should […]
Reviewing Your Analytics: Which Metrics Matter?
/in Blog /by The Light DigitalDo you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important […]
Why You Should Try Live Streaming
/in Blog /by The Light DigitalVideo is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live […]
Promote Your Business With Snapchat
/in Blog /by jandreoniCurious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older. […]
Secrets to Getting Your Emails Opened
/in Blog /by jandreoniEmail newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing […]
2018 Digital Marketing Predictions
/in Blog /by The Light DigitalAs we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018. Personalized Content Marketing Content marketing is the starting point of all […]
Social Media Marketing: It’s Personal
/in Blog /by The Light DigitalIt seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to […]
Drive Social Media Engagement with These 5 Tips
/in Blog /by The Light DigitalDo your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and […]
Use a Free Digital Audit to Optimize Your Small Business’ Marketing Plan
/in Blog /by The Light DigitalHave you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of […]