Do you dream of your brand becoming a household name? Maybe you want to be well known in your town, state, or perhaps your industry. To become well known like the big brands is certainly a goal to aspire to. Use branding to amplify your strengths and unique talents in the marketplace. Be honest with […]

Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re […]

Every piece of content you write, from a simple Facebook post to a detailed blog post, has the potential to tell a story. Every brand has a story to tell and more and more brands are recognizing the importance of brand storytelling. Brand storytelling is not unlike traditional storytelling. According to the National Storytelling Network, […]

Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for […]

Getting consumers to your website is no small feat. There are hundreds of thousands of businesses vying for the same audience at any given moment. Even locally, you are battling hundreds of businesses in and outside of your industry to get the attention of your consumers. When a viewer finds your website whether it’s for […]

You know your business better than anyone else, so it may seem counterintuitive to hand over the marketing reins to an outside company. You already know how to use social media and you know your target audience, so marketing online should be a cinch, right? The ugly truth is, it isn’t. Social media and consumer […]