Reviewing Your Analytics: Which Metrics Matter?

Do you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important […]

Why You Should Try Live Streaming

Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live […]

Promote Your Business With Snapchat

Curious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older. […]

Secrets to Getting Your Emails Opened

Email newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing […]

2018 Digital Marketing Predictions

As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018.   Personalized Content Marketing Content marketing is the starting point of all […]

Social Media Marketing: It’s Personal

It seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to […]

Drive Social Media Engagement with These 5 Tips

Do your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and […]

Use a Free Digital Audit to Optimize Your Small Business’ Marketing Plan

Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of […]

Strategies to Grow Your Email List

To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you […]

How Search Engine Marketing Can Help Your Bay Area Business Get Found

Most businesses want to increase their website traffic. One of the most effective ways of doing this is through search engine marketing. Search engine marketing, or SEM, refers to the process of gaining traffic and visibility from search engines through paid and unpaid search techniques. Search engine marketing’s greatest strength is its ability to put […]

Reeling In Customers with Original Photography

The meteoric rise of image-based social media platforms such as Instagram and Pinterest has signaled something important to marketers: an image truly is worth a thousand words. Text-based platforms seem to be taking a backseat to image-driven ones primarily because images make more of an impact. Most people consider themselves to be visual learners: they […]

Introducing Google Posts

2017 has been a year of experimentation for Google in local search. It is always a challenge to keep track of the search giant’s frequent changes, and this year it has been especially dizzying. But many opportunities are presenting themselves to help businesses reach out to customers in new ways. One of those is Google […]