In today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power […]
https://thelightdigital.com/wp-content/uploads/2018/07/The-Power-of-Localized-Marketing.jpg4241130jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-07-23 12:55:382018-07-06 12:59:51The Power of Localized Marketing
You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts […]
https://thelightdigital.com/wp-content/uploads/2018/07/How-Micro-Influencers-are-Building-Businesses.jpg4241130jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-07-09 12:50:272018-07-06 12:52:34How Micro-Influencers are Building Businesses
Consumers today are constantly bombarded with marketing messages on almost all of their devices. With this ad overload, it’s becoming increasingly difficult for brands to stand out in the sea of competitors. If you do manage to rise above the noise, you want to make sure that you are earning a long-term customer. Let’s start […]
What makes content go viral? Many business owners wonder about the answer to that question. There are a lot of things that contribute to what makes a piece of content catch like wildfire. But, there is one thing for sure, no piece of content is going to go viral if it doesn’t make the reader […]
You’ve probably heard a lot about video marketing lately. “Video” is a buzz-word in marketing right now for good reason. Statistics have proven over and over the attention-grabbing quality of videos. They offer a great way to communicate with your audience, incite engagement, and yield a higher click-through rate. Why is video so captivating? One […]
https://thelightdigital.com/wp-content/uploads/2016/09/slide-03.jpg5001500The Light Digitalhttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngThe Light Digital2018-05-22 19:24:332018-07-06 12:40:26Ways to Use Video Marketing to Grow Your Business
Instagram rules always seem to be changing, and we know it’s tough to keep up as a business owner. From following hashtags to adding them to your stories, there are a lot of new tools when it comes to using hashtags for your business. Here are some of the things you need to know about […]
Many small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law […]
https://thelightdigital.com/wp-content/uploads/2017/11/SEM.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-03-15 06:00:122018-03-22 19:00:33The Laws of Social Media Marketing
When it comes to having a brick and mortar store – foot traffic is one of your most important sales measures. Increasing your foot traffic can have a dramatic impact on your business. Here are some strategies you can use to get more people in your door: Increase Curb Appeal First impressions are everything. If […]
https://thelightdigital.com/wp-content/uploads/2017/12/marketing-predictions-2018.jpg321845jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-03-01 06:00:442018-03-22 19:04:26How to Increase Your Local Foot Traffic
Now is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the […]
Blogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should […]
https://thelightdigital.com/wp-content/uploads/2017/01/pexels-photo-265667.jpeg607940jandreonihttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngjandreoni2018-02-01 06:00:292018-03-22 19:07:31How Blogging Can Help Improve Your Website’s SEO
Do you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important […]
Video is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live […]
https://thelightdigital.com/wp-content/uploads/2018/01/live-streaming.jpg321845The Light Digitalhttps://thelightdigital.com/wp-content/uploads/2016/09/logo3.pngThe Light Digital2018-01-10 19:45:162018-01-10 19:58:38Why You Should Try Live Streaming
The Power of Localized Marketing
/in Blog /by jandreoniIn today’s marketing world, most businesses understand the importance of digital marketing, but for small businesses, that can be challenging. Small business owners have a lot on their plate, from managing employees, crunching numbers, developing products, and networking with vendors. For small businesses looking to grow their online engagement and foot traffic, harnessing the power […]
How Micro-Influencers are Building Businesses
/in Blog /by jandreoniYou may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts […]
Building Brand Loyalty
/in Blog /by jandreoniConsumers today are constantly bombarded with marketing messages on almost all of their devices. With this ad overload, it’s becoming increasingly difficult for brands to stand out in the sea of competitors. If you do manage to rise above the noise, you want to make sure that you are earning a long-term customer. Let’s start […]
Going Viral
/in Blog /by jandreoniWhat makes content go viral? Many business owners wonder about the answer to that question. There are a lot of things that contribute to what makes a piece of content catch like wildfire. But, there is one thing for sure, no piece of content is going to go viral if it doesn’t make the reader […]
Ways to Use Video Marketing to Grow Your Business
/in Blog /by The Light DigitalYou’ve probably heard a lot about video marketing lately. “Video” is a buzz-word in marketing right now for good reason. Statistics have proven over and over the attention-grabbing quality of videos. They offer a great way to communicate with your audience, incite engagement, and yield a higher click-through rate. Why is video so captivating? One […]
The Hashtag Key to Instagram Business
/in Blog /by The Light DigitalInstagram rules always seem to be changing, and we know it’s tough to keep up as a business owner. From following hashtags to adding them to your stories, there are a lot of new tools when it comes to using hashtags for your business. Here are some of the things you need to know about […]
The Laws of Social Media Marketing
/in Blog /by jandreoniMany small business owners have a social media page or at least realize that they should. But, there is a difference between having your business on social media and knowing the laws that make it an effective marketing tool. It’s vital to understand the fundamentals. Here are five laws of social media marketing: The Law […]
How to Increase Your Local Foot Traffic
/in Blog /by jandreoniWhen it comes to having a brick and mortar store – foot traffic is one of your most important sales measures. Increasing your foot traffic can have a dramatic impact on your business. Here are some strategies you can use to get more people in your door: Increase Curb Appeal First impressions are everything. If […]
2018 Marketing Trends
/in Blog /by jandreoniNow is a good time to sit down and assess how you will approach your marketing strategy for the rest of 2018. It’s important to realize that the world of marketing is rapidly changing. If you want to keep your marketing relevant you need to keep up with those changes. Here are some of the […]
How Blogging Can Help Improve Your Website’s SEO
/in Blog /by jandreoniBlogging is one of the best ways to improve your search rankings. Search engines love fresh, valuable content, and blogging is a way of providing both. Blogs improve your search rankings for many reasons: Fresh Content A website shouldn’t be something you create and then leave alone. Your website should be alive. It should […]
Reviewing Your Analytics: Which Metrics Matter?
/in Blog /by The Light DigitalDo you look at your analytics after launching a marketing campaign? Lots of people look at them but they aren’t sure which ones are important or what they mean. Which metrics really matter? We’re about to tell you. Let’s start with a little “decoding” of the metric language. Here are some of the most important […]
Why You Should Try Live Streaming
/in Blog /by The Light DigitalVideo is quickly becoming the king of content. Facebook videos see an average of 135% more organic reach than images, and live video does even better. People are becoming more cynical about traditional marketing methods and there is demand for brands to be more honest and transparent. Well, you don’t get more honest than live […]