Little Things You Can Do Every Day to Boost Your Brand

Little Things You Can Do Every Day to Boost Your Brand

Do you dream of your brand becoming a household name? Maybe you want to be well known in your town, state, or perhaps your industry. To become well known like the big brands is certainly a goal to aspire to. Use branding to amplify your strengths and unique talents in the marketplace. Be honest with […]

How to Respond to Negative Feedback Online

How to Respond to Negative Feedback Online

Testimonials and reviews are the lifeblood of most businesses. With the growing popularity of review sites like Yelp and Google, you should keep tabs to prevent negative reviews from hurting your business. If you are a successful business, you are going to get a negative review sooner or later. There are ways to turn a […]

The Power of Video Marketing

The Power of Video Marketing

Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re […]

How to Optimize Your LinkedIn Business Page

How to Optimize Your LinkedIn Business Page

LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website […]

Use Powerful Storytelling to Promote Your Brand

Every piece of content you write, from a simple Facebook post to a detailed blog post, has the potential to tell a story. Every brand has a story to tell and more and more brands are recognizing the importance of brand storytelling. Brand storytelling is not unlike traditional storytelling. According to the National Storytelling Network, […]

Why Your Small Business Needs a Blog

Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three […]

Digital Marketing in 2016: What Worked

Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for […]

Predictions: 2017 Small Business Marketing Trends

The New Year brings with it hope and promise. It’s a time to evaluate your marketing options and research the latest trends so that your business can stay relevant in today’s market. To get inspired, we took a look at what marketing trends the experts say will rule supreme this year. Here are the top […]

Things People Hate About Your Website and How to Fix Them

Getting consumers to your website is no small feat. There are hundreds of thousands of businesses vying for the same audience at any given moment. Even locally, you are battling hundreds of businesses in and outside of your industry to get the attention of your consumers. When a viewer finds your website whether it’s for […]

Halloween Marketing Ideas for Local Businesses

It’s time to put your costume on, hang a few spider webs and get your business ready for Halloween. Even if you’ve waited until the weekend before this spooky holiday to join the festivities, you still have plenty of time to leverage the holiday and gain exposure for your business. Halloween marketing is anything but […]

Five Reasons It’s Time to Hire a Marketing Agency

You know your business better than anyone else, so it may seem counterintuitive to hand over the marketing reins to an outside company. You already know how to use social media and you know your target audience, so marketing online should be a cinch, right? The ugly truth is, it isn’t. Social media and consumer […]

Community Involvement Can Lead to an Increase of Customers for Local Businesses

The average consumer has the world at their fingertips. With 64 % of Americans owning smartphones in 2015, consumers have access to thousands of online shopping outlets 24 hours a day. It’s hard to break through the noise and make a connection with the customer, but for a local business, there is no other option. […]