Curious how Snapchat can be incorporated into your small business’ marketing plan? Perhaps you have heard of this social media channel but may not realize how instrumental it can be to reach new customers. Snapchat is known as a popular app for young people, but more than 50% of new Snapchatters are 25 and older.…
Email newsletters allow you to send information about your brand directly to individuals who have already expressed an interest in hearing from you. Messages can be sent in real-time to inform customers of flash sales, new products and current events. That’s the good part. A downside to email marketing is that, no matter how amazing…
As we all know, digital marketing is an everchanging landscape. Looking forward to the future of marketing can leave business owners in cold sweats. But, we are here to reassure you that content marketing remains king, and authenticity will win out in 2018. Personalized Content Marketing Content marketing is the starting point of all…
It seems like absolutely everyone is doing social media marketing now. How are you supposed to rise above all that noise? Remember that social media marketing is personal. Eighty percent of the decisions we make are based on emotion. To make your content personal you need to connect with your audience. Use these tips to…
Do your business social media pages lack engagement? You’re not alone. With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and…
Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of…
“We had one of our best months, The Light Digital played a huge part in that success. Thanks for all the work you do!”
Serving the San Francisco Bay Area and BeyondThink of us as an extension of your marketing team. We partner with you to use the latest digital marketing and advertising techniques. Who is The Light Digital?Our clients and friends are located throughout the Bay Area and you will find us in person at many chambers spanning…
To run successful email campaigns, you need an active and ever-growing list of addresses. Most companies, though, struggle to grow their email list beyond their most loyal followers and friends. People’s inboxes are crowded so they’re probably going to need a little push to sign up for your email newsletter. Here are some strategies you…