You know your business better than anyone else, so it may seem counterintuitive to hand over the marketing reins to an outside company. You already know how to use social media and you know your target audience, so marketing online should be a cinch, right? The ugly truth is, it isn’t. Social media and consumer…
The average consumer has the world at their fingertips. With 64 % of Americans owning smartphones in 2015, consumers have access to thousands of online shopping outlets 24 hours a day. It’s hard to break through the noise and make a connection with the customer, but for a local business, there is no other option.…
SEO is complicated and the opportunities for improving how your site ranks with search engines can seem endless. But you don’t have to know everything about SEO to get the benefits from it. Just managing the basics can boost your web presence and make a big difference in how customers find your site. Here are…
Churches struggling to connect with their communities and fill their pews should make sure they are using all the tools available to them. Social media may be the best tool for growing your church and getting your message out to families in your community. People are looking for inspiration, hope, and belonging, and they are…
Contests, sweepstakes and giveaways have been a top marketing strategy for brands for as long as anyone can remember. For many years it was a strategy available only to large companies that could afford to manage these complicated and expensive campaigns. With new social media tools and platforms, social contests have become easier and affordable.…
Webinars can position you as an expert in your industry and help you build relationships with potential customers or clients. The Light Digital’s experience with online seminars has convinced us that webinars are not just a fleeting trend. We’ve seen our email list grow with new webinar attendees, and we’ve seen increased social media engagement…
If there’s one social media website that has influenced the growth of small businesses recently, it’s Pinterest. Users love the interface and how easy it is to find items specifically targeted to their unique tastes and preferences. Although Pinterest has been slow and methodical about welcoming paid advertising, the social media giant is now allowing…
The Lightbulb Moment Podcast needs your help. Help us choose an intro for our upcoming episode on crowdfunding. Listen to the three clips below and tell us your favorite by answering the poll question. The podcast episode will be released Friday, April 15 and air that Saturday on KDIA 1640 AM at 10:00 AM. Until…
A recent change to the Twitter algorithm has changed the way online marketers use the service to build their brands. This change affects how the Twitter timeline update feature works. Previously, Twitter posted all incoming tweets in simple, reverse chronological order. Although tweets are still listed in this order, Twitter filters your feed so that you will…
With an estimated 400 million users, Instagram can be a powerful platform for small business advertising. Your audience is “always on” with mobile devices in hand, ready to engage with your brand at any moment. Instagram advertising gives you a whole new way to reach them with interesting content that grabs attention and drives conversions.…