Running a healthy self-storage business means constantly looking for ways to attract new customers. While marketing to people who need self-storage for personal reasons is an important endeavor, this is not the only target audience you should be looking at. Another key demographic that should be on your radar if you’re looking to increase revenue…
Walk-ins were once the primary way people found storage facilities. However, especially due to the pandemic, consumers are searching for storage facilities online now more than ever. The takeaway is clear for self-storage business owners: If you’re looking to reach new customers, online advertising is the way to go. The good news? There are many…
The power of word-of-mouth is nothing new. People have always valued getting information from those they trust. In fact, according to Nielsen, recommendations from friends and family are the most-trusted advertising format. However, in our digital age, word-of-mouth’s impact is amplified. People now have 24/7 access to reviews, feedback, and recommendations — representing tremendous growth…
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Chances are if you’ve got a smartphone, you’ve used a navigation app. More specifically, chances are you’ve used Google Maps. Why Google Maps? Because Google Maps is preferred by nearly six times more people than its closest competitor, Waze. While Google Maps is undeniably useful to smartphone owners, it’s also extremely beneficial to another group:…
Running a successful business in today’s competitive marketplace is a significant endeavor. If you’re a small business trying to compete with larger organizations, the challenges are even greater. The good news? There are some things you can do to position your small business for success — starting with hiring a marketing agency. While larger businesses…
At The Light Digital, we’re a digital marketing agency known for helping home services and B2B companies yield higher marketing ROI with digital advertising campaigns, lead generation, and SEO. We’re experts in our arena and take pride in crafting custom strategies that help our clients reach high-intent, prospective customers. Search Engine Optimization The Light…
No two businesses are alike. That’s why our digital marketing services are customized for every client we serve. When you work with our team at The Light Digital, we begin by analyzing your existing rankings, content strategies, and online visibility. From that point, we will perform a deep dive into your company’s vision and goals…
Is your Marketing generating the results you need? If not, it’s stealing your time and financially draining for your business. At The Light Digital, we believe your marketing efforts should earn you money and craft custom strategies to help our clients maximize their ROI! Research shows that 78 percent of all sales begin with an…
As a small business owner, you are likely familiar with the phrase “time is money,” and the reality that there rarely seems to be enough of either. Because you understand the importance of being seen by your audience in the online space, hiring a digital marketing manager might be on your mind, not only to…