As a plastic surgeon, nothing is more important than your reputation. It is a major factor in establishing and building patient trust. Failure to prioritize your reputation can cost you patients and detrimentally impact your bottom line. The good news? There are many things plastic surgeons can do to manage their reputations, including SEO. Read…
If you want to find more patients for your optometrist practice or eye care center, it pays to look in the right place. Enter local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses be more visible in the local search results to earn more foot traffic and improve sales. Local…
Reviews are important for any small business. However, they’re especially valuable for physicians. Why? Because patients need to trust their doctors, and a growing body of evidence shows that patients view peer reviews as the biggest indicator of a healthcare provider’s trustworthiness. The takeaway is clear for dermatology offices and other medical practices looking to…
Online videos can be an effortless and smooth method for sharing and gathering information. People have really short attention spans and desire bite-sized content that entertains, informs and inspires. That’s why videos have the power to be so effective! There isn’t any misinterpreted tone and there’s no tedious writing to read. Viewers may simply sit…
The success of your pediatric practice depends on having patients. However, you’ve got some steep competition on that front. There are currently more than 10,000 practicing pediatricians in the United States, with more entering the profession every day. The takeaway? Attracting new patients is a critical imperative for bottom line-minded pediatric practices. While doctors have…
Multi-Touch Geographic FarmingSurround your Target Homes CUSTOM DIRECT MAILMERGED WITH DIGITALDELIVERED TO REAL HOMES A home-delivered Newspaper published in your name + Streaming TV Advertising + Digital Display Ads – all working together and targeting the same homes at the address level. Homeowners experience you as they walk up their driveway from their mailbox, visit…
How to Find New Recruits for Plumbing and HVAC Companies The November 10, 2021, monthly Plumbing-Heating-Cooling-Contractors Association (PHCC) Roundtable took up the question of how to find new recruits for plumbing and HVAC companies. Three Essential Takeaways from this gathering of more than a dozen contractors across California: Social Media is a monster recruiting strategy.…
The success of any medical practice hinges on one thing above all else: patients. However, in a crowded and competitive marketplace, this can be easier said than done. Not to mention that generating a steady flow of new patients is more important than ever before—especially when you consider that medical practices are closing every day…
Low-cost, simple postcards have become a valuable tool for business for marketers. They’re able to generate a flood of quality sales leads or a surge of traffic to your website. The following four tips can help you get maximum reaction from postcards at the lowest price. Concentrate on your Mailing List Be certain the postcards…
With approximately 40,000 chiropractor’s offices in the United States, the chiropractic industry is booming. While increasing demand is good news for chiropractors, it also comes with a caveat: As others try to get in on the action, more competition will emerge. Which begs the question: How can you stay ahead of the curve? It all…