More than 15 years ago, Bill Gates penned the famous words, “Content is king.” His point? That content is the wave of the future. The Microsoft magnate’s prediction came true — and then some. Content is not only omnipresent, but also holds tremendous weight, including as a marketing device. If your business hasn’t yet gotten…
You may think branding is for large corporations that can afford snazzy commercials, large retail displays, and sports sponsorships. Nope. Any sized company can increase business through effective branding. For example, if you were to search for a company to clean your air ducts, would you choose the one that has clean uniforms, vans with…
We understand the struggles you face as a small business owner when it comes to understanding the layout and functionality of your website. In fact, when designing your site, you may not even have considered the value of questions such as: Why should your website be mobile-friendly? Why should you have your name, address and…
Marketing a business on the web has its fair share of sunshine and bad days. And, your plumbing business is not exempt from these challenges. Scanning thick Yellow Pages is a thing of the past. We have moved on to a convenient way of getting assistance with plumbing fixtures. Career opportunities for plumbers, pipefitters, and…
The evolution of marketing has changed from telling customers to buy a product to customers doing their own research. So, what does it mean for your small business? First, you must make sure you appear where your customer is searching and that your business engages the proper messaging. Your online presence is a mix of…
Lead generation is of vital importance for Realtors. After all, if you don’t bring in new clients, the rest of your efforts will be moot. Inbound and outbound marketing are two essential elements in the lead generation equation. Integrating these two aspects can help you implement a robust lead creation strategy. If you’re not familiar…
To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed…
In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…
There are several reasons you could have found this blog – it’s a saturated market, and you’re having trouble getting leads to your website. Or, people are showing interest but not buying. Maybe you want to reach a larger audience and look for how to increase sales. Let’s address your sales slump and find out…