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How Your Church Can Raise Attendance Though Social Media
Social media has become a powerful tool for community and relationship building. On social media, we interact with individuals from many spheres of our lives, past and present, and have the opportunity for reaching out and connecting with those we might not otherwise meet in real life. It is a new avenue for socializing and […]
Increase Sales Through Facebook Contests
Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the […]
Be Social Without Crossing the Line: Social Media for Legal Professionals
Properly managed, social media profiles present a tremendous opportunity for lawyers to ethically and effectively network and market themselves. Follow these principles to ensure proper usage: Choose the Right Platform Linkedin continues to be the most popular social media site used as an extension of one’s business. LinkedIn provides a setting for networking and professional […]
Top Trends for Instagram in 2016
Instagram is an awfully pretty place to visit, full of lovely, curated spaces, carefully styled selfies, and tasty looking brunches. But we know it for what it really is: yet another platform to stealthily market a business. This photo-sharing social medium is growing and getting more user-friendly and marketing savvy all the time. Here are […]
Grow Your Business’s Social Media Presence in 2016
The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how […]
Determining ROI for Social Media, Blogging
While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea […]
How to Target Facebook Ads
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts. […]
5 Tactics to Generate More Positive Reviews for Your Business
Your customers have the power to influence the reputation and perception of your business every time they post a review about you – be it be positive or negative. Of course, we all want positive reviews. Beyond doing everything possible to ensure your customer has a positive experience with you, there are ways you can […]
Facebook Reactions Are Coming. What Does it Mean For You?
Recently, Facebook has announced that it will be rolling out a new feature called Reactions. Reactions will work as an extension of the already popular Like button, but offers much more flexibility to users who are engaging with a post on Facebook. Options at launch will include buttons for the traditional “Like,” followed up by […]
Ignore the Naysayers and Get on Google+
Why Google+ Still Matters The status of Google+ remains in confusing limbo, and no one outside of Google really knows if it will remain in its current form, or morph into something different yet again. Many businesses jumped into Google Plus soon after its release of business pages but soon abandoned since they looked to […]