LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website…
Every piece of content you write, from a simple Facebook post to a detailed blog post, has the potential to tell a story. Every brand has a story to tell and more and more brands are recognizing the importance of brand storytelling. Brand storytelling is not unlike traditional storytelling. According to the National Storytelling Network,…
The Light Digital was hired to help Church of the Highlands increase loyal following and online engagement as well as showcase involvement in the community via digital outreach and marketing tactics.
Bay Area Rescue Mission hired The Light Digital to build a comprehensive online marketing strategy. Goals included reaching new donors, sustaining its current donor network and increasing engagement on its social media channels.
The Light Digital was hired to help 7 Flags Car Wash increase their lagging engagement on their social channels, increase sales through social media ad campaigns, and stay top of mind for potential customers and current clientele on their social channels.
Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three…
Every January, marketing companies make predictions about what trends are going to take hold in the coming months. 2016 was no different. From mobile dominance to virtual reality, and from wearable technology to ditching “filler content,” we heard it all. With 2016 behind us, we now look at the trends and techniques that worked for…
The New Year brings with it hope and promise. It’s a time to evaluate your marketing options and research the latest trends so that your business can stay relevant in today’s market. To get inspired, we took a look at what marketing trends the experts say will rule supreme this year. Here are the top…
Getting consumers to your website is no small feat. There are hundreds of thousands of businesses vying for the same audience at any given moment. Even locally, you are battling hundreds of businesses in and outside of your industry to get the attention of your consumers. When a viewer finds your website whether it’s for…
It’s time to put your costume on, hang a few spider webs and get your business ready for Halloween. Even if you’ve waited until the weekend before this spooky holiday to join the festivities, you still have plenty of time to leverage the holiday and gain exposure for your business. Halloween marketing is anything but…