Drive Social Media Engagement with These 5 Tips

Do your business social media pages lack engagement? You’re not alone.

With all the noise online, people may not be engaging with your business because they’re not seeing your posts or because your content is not drawing engagement. Either way, the solution is the same. Your content needs to be interesting to drive engagement, and you need to drive engagement for your content to show up on people’s timelines.

Here are five simple ways to start engaging your customers now:


  • Personalized Holiday Posts

It’s holiday season – take the opportunity to make personalized holiday posts. Don’t just put up a generic “Happy Thanksgiving” image. Take a photo of your team; offer something special to your customers. Holidays create great opportunities for connecting with your followers.


  • Employee / Business Anniversary Posts

People want to engage with other people, not just faceless brands. Featuring your employees is a great way of creating interaction on your page – not to mention that it makes your employees feel special. Celebrate their work anniversaries, birthdays, and other personal events. If you have a smaller business, celebrate business milestones and anniversaries by giving something to your customers as a thank-you.


  • Testimonial / Review Posts

Sharing reviews and testimonials is a great way to drive engagement and establish confidence in your brand. People will trust your business if they know that people have had positive first-hand experiences with you. When you share them, ask others to write reviews, too. Most people think about writing a review but never follow through. Chances are they just need to be prompted to do so.


  • Open Ended Question / Opinion Posts

Asking a question is one of the easiest ways to encourage interaction from your social media followers. It’s also an opportunity for you to find out what your customers want. Open-ended questions are great for driving conversations. Or you can ask your customers’ opinions on something specific. If you’re having trouble deciding which design to use for your next package, or you want to know what flavor your customers prefer, ask them. It will help drive engagement and you will get to know your customers better.


  • Contest Posts

Running a contest is a great way to drive engagement and gain followers. They give people a fun reason to interact with and promote your business. Make sure to offer something that a prospective customer would want – don’t offer a free dinner out if you own a hardware store – your goal is to attract future business.

When customers engage with your business on social media, they’re essentially putting their trust in your business. Generating engagement will take some time and effort, but it will be worth it if it builds you a loyal social media following.

Contact The Light Digital to learn more about our social media management services.