Most businesses want to increase their website traffic. One of the most effective ways of doing this is through search engine marketing. Search engine marketing, or SEM, refers to the process of gaining traffic and visibility from search engines through paid and unpaid search techniques. Search engine marketing’s greatest strength is its ability to put…
The meteoric rise of image-based social media platforms such as Instagram and Pinterest has signaled something important to marketers: an image truly is worth a thousand words. Text-based platforms seem to be taking a backseat to image-driven ones primarily because images make more of an impact. Most people consider themselves to be visual learners: they…
2017 has been a year of experimentation for Google in local search. It is always a challenge to keep track of the search giant’s frequent changes, and this year it has been especially dizzying. But many opportunities are presenting themselves to help businesses reach out to customers in new ways. One of those is Google…
Are you trying to get more engagement on your business’s Facebook page? Running a contest is a good way to grow your social media followers and increase your customer engagement. Don’t know how to run a contest on Facebook? Here are some tips to get you started: Clearly Define Your Goals Before you choose which…
Here’s the thing about digital advertising: You need it. It’s that simple. But, of course advertising costs money. And if you are a small business (or even a large one), you want to make sure your money is going toward an advertising strategy that is going to give you the best return on your investment.…
LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…
Instagram is not just an app for putting photos through filters that make the everyday look cool. It is quickly becoming one of the most powerful marketing platforms for businesses. With more than 700 million users, Instagram is quickly emerging as a powerful way for businesses to market with captivating imagery. But as with all…
Do you dream of your brand becoming a household name? Maybe you want to be well known in your town, state, or perhaps your industry. To become well known like the big brands is certainly a goal to aspire to. Use branding to amplify your strengths and unique talents in the marketplace. Be honest with…
Testimonials and reviews are the lifeblood of most businesses. With the growing popularity of review sites like Yelp and Google, you should keep tabs to prevent negative reviews from hurting your business. If you are a successful business, you are going to get a negative review sooner or later. There are ways to turn a…
Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re…