No two businesses are alike. That’s why our digital marketing services are customized for every client we serve. When you work with our team at The Light Digital, we begin by analyzing your existing rankings, content strategies, and online visibility. From that point, we will perform a deep dive into your company’s vision and goals to establish a better understanding of your unique needs. From there, our team will craft a custom strategy designed with your target results in mind. Here’s a look at some of the tactics we may leverage for your company in Pleasanton, CA.

 

Search Engine Optimization

Our search engine optimization (SEO) helps local businesses increase organic rankings for terms prospective clients are actively searching. In a couple of short months you’ll begin seeing increased leads, sales, and keyword rankings. We offer in-depth reporting that demonstrates how and why our methods work.

 

Search Engine Marketing

Search Engine Marketing is the marketing techniques/practices that are used to attract a prospective customer to a certain website. Best practice uses PPC (Pay-Per-Click), CPC (Cost-Per-Click), and Paid Search as the basis of any search engine marketing campaign. Those paid ad plans are launched on Yahoo, Bing, and Google, where more than 97 percent of internet searches occur.

 

Social Media Management

We concentrate on proven and tested methodologies, in addition to goal-focused strategies that drive high-quality content to your targeted customers. We forge amazing interactions that develop emotional connections, amplifying results across paid, owned, and earned paid media, to drive return on investment.

 

WiFi Marketing

WiFi Marketing involves communicating with prospects and customers through their use of an organization’s guest or free WiFi. Traditionally, it involves data collection, promotions, social media interactions, email marketing, content delivery, and branded login pages.

 

Targeted Display Advertising

This type of advertising makes use of banners of different sizes to display ads on apps and websites while users browse the internet. Such advertising is a kind of digital marketing targeting prospective customers based upon a broad set of variables, like interests, online habits, and demographics. Targeted Display Advertising, unlike PPC or CPC advertising, is charged by the CPM (impression), not by how many individuals clicked on banners.

Review Generation

Receive more reviews on Facebook, Google, and other internet review websites and create an incredible digital footprint for your company.

 

Video Production

When we have a game plan, script, and strategy, it is time to begin filming. Our skilled crew of videographers use quality drones, gimbals, cameras, and audio equipment that captures the essence of your message and brand.

 

Email Marketing

This type of marketing may be an affordable method of growing your business. Our crew will deal with the entire process for you. From creating a custom design, content creation, sending emails to customers, and evaluating the results, we do it all. We’ll work with industry-standard company’s, like Mail Chimp and Constant Contact. The partnership allows us to design timely and fresh marketing emails that are fantastic at getting your clients’ attention.

 

Other services we offer include Blog Writing and Management and Postcards and Direct Mail.

For more information on any of our above services please contact The Light Digital in Pleasanton CA today at (510) 680-3300.