Is your Marketing generating the results you need? If not, it’s stealing your time and financially draining for your business. At The Light Digital, we believe your marketing efforts should earn you money and craft custom strategies to help our clients maximize their ROI! Research shows that 78 percent of all sales begin with an online search. It is more important now than ever for your company to be visible in the major search engines such as Google, yahoo, and bing. Here’s a look at how we help:
Search Engine Optimization
Let’s face it, SEO (Search Engine Optimization) may be a bit confusing. Search engines are constantly updating and changing their rules and algorithms and it may be a challenge for business owners to keep up. That is why our team of Search Engine Marketing experts invest time to research and analyze latest developments and trends. Our goal is to remain ahead of the curve, and assist our clients in staying ahead of their competitors.
Search Engine Marketing
SEM (search engine marketing) is a strategy of digital marketing that is used to boost a website’s visibility in SERPs (search engine results pages). With a rising number of people researching and buying items online, search engine marketing has emerged as a critical online marketing technique for expanding a company’s reach.
This type of marketing is when a retailer provides wireless internet accessibility to shoppers then uses it as a channel to communicate promotions and messages.
Targeted Display Advertising
This enables marketers to position digital ads in front of a certain audience while they browse publisher sites. Relevant banner ads, like traditional advertising, are utilized to generate conversion, improve impressions, and influence brand awareness. The difference is that such ads are not stuck in a single place, but instead are displayed on premier sites your customers frequently visit.
Businesses that have a strong strategy for review generation in place are significantly ahead of the marketing game. Review generation online involves a process of acquiring consumer reviews from a variety of digital platforms. It may be done through the use of online surveys, SMS campaigns, email, and feedback forms.
As a search engine optimization agency, we know that rich media is an important aspect of any marketing effort. We will guide you through the process of production, from idea all the way to execution — and make sure that you are taking complete advantage of all video content on your site. That is what makes The Light Digital different from the average videographer.
Blog Writing and Management
It does not matter if you have not blogged in months or if you’re looking to double this month’s output, The Light Digital’s blog writing and management service will pick up directly where you left off. Use our services to:
- Consult with your business on an editorial plan
- Reactivate older blogs
- Assist in executing a blog strategy
- Ghostwrite content on an already active blog
Postcards and Direct Mail
While we’re big believers in email marketing and social media marketing, direct mail can also help ensure communication will reach your intended customers. Whether it’s a special offer or newsletter, supplementing your email and social media campaigns through the use of direct mail can be a powerful strategy.
For more information on any of our above services please contact The Light Digital in Marin County CA today at (510) 680-3300.