Marketing that does not generate results is financially hurting your business and stealing your time. All of us know how frustrating it can be to spend money on marketing then not obtain a proper ROI. At The Light Digital, we think marketing should earn you money! Research shows that 78 percent of all sales begin with a search on Google. It is more important now than ever for your company to be visible in the major search engines such as Google.
Search Engine Optimization
Let us face it, SEO (Search Engine Optimization) may be a bit confusing. The search engines are constantly updating and changing their rules and algorithms and it may be a challenge for business owners to keep up. That is why our team of Search Engine Marketing experts invest time every month to learn and study the most recent developments and trends to remain ahead of the curve, and assist our clients in staying ahead of their competitors.
Search Engine Marketing
SEM (search engine marketing) is a strategy of digital marketing that is used to boost a website’s visibility in SERPs (search engine results pages).
This type of marketing is when a retailer provides wireless internet accessibility to shoppers then uses it as a channel to communicate promotions and messages.
Targeted Display Advertising
This enables marketers to position digital ads in front of a certain audience while they browse publisher sites. Relevant banner ads, like traditional advertising, are utilized to generate conversion, improve impressions, and influence brand awareness. The difference is that such ads are not stuck in a single place, but instead are displayed on premier sites your customers frequently visit.
Businesses that have a strong strategy for review generation in place are significantly ahead of the marketing game. Review generation online involves a process of acquiring consumer reviews from a variety of digital platforms. It may be done through the use of online surveys, SMS campaigns, email, and feedback forms.
As a search engine optimization agency first, we know that rich media is an important aspect of any marketing effort. We will guide you through the process of production, from idea all the way to execution — and make sure that you are taking complete advantage of all video content on your site. That is what makes The Light Digital different from the average videographer.
Blog Writing and Management
It does not matter if you have not blogged in months or if you’re looking to double this month’s output, The Light Digital’s blog writing and management service will pick up directly where you left off. Use our services to:
- Consult with your business on an editorial plan
- Reactivate older blogs
- Assist in executing a blog strategy
- Ghostwrite content on an already active blog
Postcards and Direct Mail
While we’re big believers in email marketing and social media marketing to keep in touch with your base of customers, only through the use of direct mail are you as certain that your communication will reach the customer. Whether it’s a special offer or newsletter, you should supplement your email and social media campaigns through the use of direct mail.