Direct mail marketing: an image of open mailbox with mail inside.

4 Ways to be Successful at Postcard Marketing

Low-cost, simple postcards have become a valuable tool for business for marketers. They’re able to generate a flood of quality sales leads or a surge of traffic to your website. The following four tips can help you get maximum reaction from postcards at the lowest price. Concentrate on your Mailing List Be certain the postcards…

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How Small Businesses Can Survive the Enduring Pandemic?

Many business owners are still making massive cuts in their operations. However, before you consider downsizing your marketing budget, you should keep in mind that marketing is the only method of interacting with your potential and existing customers. Smart strategies for marketing may change your business’ course during this time. Now more than ever, you…

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The Effects of the Pandemic on Email Marketing

In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…