If there’s one social media website that has influenced the growth of small businesses recently, it’s Pinterest. Users love the interface and how easy it is to find items specifically targeted to their unique tastes and preferences. Although Pinterest has been slow and methodical about welcoming paid advertising, the social media giant is now allowing small businesses to purchase promoted pins.
For small business owners who need to get the word out about their products or services, Pinterest has served as an incredible resource. Even before the company allowed promoted pins, all types of businesses were seeing increased web traffic when their products were pinned. Some lucky merchants even racked up surprise sales when their items were continually re-pinned by Pinterest users. Soon after the company’s inception, it became clear that pinning on Pinterest was developing into an extremely viable advertising strategy.
Once Pinterest started to allow advertising, small businesses began to take even more notice of the site. They started to gravitate toward the advertising feature, called DIY Promoted Pins. Like many other social media platforms, this service charges each business for every click they receive while promoting a certain pin.
With these DIY Pinterest ads, small businesses are given the advantage of being able to select the audiences that will see these special pins. Pinterest ads allow businesses to hone in on certain demographics, enhancing their chances of engaging consumers who will purchase their products. The benefit of DIY Pinterest ads is that they allow small businesses to create opportunities without putting major marketing dollars on the line. This makes advertising easier for smaller companies that don’t boast a huge advertising budget. It also permits business owners to test different strategies to see what works best without committing to spending a fortune.
Small business Pinterest ads stand poised to make a real difference in the market, allowing boutique businesses to reach out to consumers in a more customized way. Pinterest ads exist as an avenue for marketers to reach out and make new connections—or even just to stay relevant within their sector.
A number of small businesses have experienced the joy of a pin that’s gone viral on Pinterest. In the weeks and months after a pin goes viral, many companies continue to reap the rewards of the extraordinary exposure that Pinterest can bring. Some basement businesses have even become multi-million dollar companies as a result of a lucky pin. While all businesses can’t expect such immediate good fortune, it can happen.
Pinterest’s entire platform is perfect for small business owners who are able to suss out which demographic is actively seeking the product they sell. With many users creating Pinterest boards that are incredibly specific, those looking for unconventional ways to advertise their niche products will be in luck. Small business Pinterest ads can truly increase the likelihood that a company will be able to find its potential audience.