A recent change to the Twitter algorithm has changed the way online marketers use the service to build their brands. This change affects how the Twitter timeline update feature works. Previously, Twitter posted all incoming tweets in simple, reverse chronological order. Although tweets are still listed in this order, Twitter filters your feed so that you will first see the new tweets that are most relevant to you. If you pull down on the feed, you can see the tweets in reverse chronological order, as in the past, and users are able to opt-out of the new order.
If you want your tweets to reach more people, you have to take changes to the Twitter algorithm seriously. These changes are having a big impact on how social media marketers handle favorites, re-tweets and hashtags. Be sure to use trending hashtags to get the most out of your messaging. Don’t make the mistake of simply trying to jump in on trending topics of the day. With so many large companies’ Twitter voices trying to chime in on “Top Ten”-caliber news stories, it may prove very difficult for smaller players to make themselves heard. Instead, use hashtags that are trending in your particular niche or industry. This ensures you have a level playing field when it comes to reaching your Twitter audience.
Branding is an integral part of any business. As you begin to become fluent in social media using Twitter and other online channels, your brand will define how your customers perceive your organization. Branding helps people become familiar with your product and lets customers know what to expect from your company. From the way you tweet to the design of your logo, your brand is what will set you apart from your competition. As with customers of brands like Nike, Reebok and Adidas, your customers will learn to identify themselves with your brand and refer their friends to your brand. Establishing a brand can help your organization become more focused and adaptable to changes in your target market.
The new Twitter feed has its share of critics. Like it or not, the new feed is likely here to stay. Instead of pining for the past, learn to work with the new feed and give it a chance. Fortunately, you won’t have to reinvent the wheel. If you had what it took to be competitive in the Twittersphere, that won’t change. As always, engaging and visually striking content will inspire retweets and keep your brand relevant. Instead of nitpicking the Twitter algorithm, embrace it and all it can do for our branding efforts. The new Twitter feed may feel limiting in some ways but it can also open up new opportunities. It’s time to see what the future of Twitter will bring with renewed dedication and focus.