Are you trying to get more engagement on your business’s Facebook page? Running a contest is a good way to grow your social media followers and increase your customer engagement. Don’t know how to run a contest on Facebook? Here are some tips to get you started: Clearly Define Your Goals Before you choose which…
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Here’s the thing about digital advertising: You need it. It’s that simple. But, of course advertising costs money. And if you are a small business (or even a large one), you want to make sure your money is going toward an advertising strategy that is going to give you the best return on your investment.…
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LinkedIn is a social network that is focused on businesses and professionals. No need to worry about selfies and disappearing stories; your focus can be on what you know. LinkedIn is a great platform for promoting your business because of its ability to target interests, demographics, and job categories. LinkedIn drives the most business-to-business sales…
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Instagram is not just an app for putting photos through filters that make the everyday look cool. It is quickly becoming one of the most powerful marketing platforms for businesses. With more than 700 million users, Instagram is quickly emerging as a powerful way for businesses to market with captivating imagery. But as with all…
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Do you dream of your brand becoming a household name? Maybe you want to be well known in your town, state, or perhaps your industry. To become well known like the big brands is certainly a goal to aspire to. Use branding to amplify your strengths and unique talents in the marketplace. Be honest with…
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Testimonials and reviews are the lifeblood of most businesses. With the growing popularity of review sites like Yelp and Google, you should keep tabs to prevent negative reviews from hurting your business. If you are a successful business, you are going to get a negative review sooner or later. There are ways to turn a…
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Video marketing is rapidly increasing in prevalence and importance, especially on social media. A survey conducted last year by video production company Wyzowl found that 87% of businesses that use video use it on social media, and 78% of them believe it to be effective. If you’re still stuck in the still image era, you’re…
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LinkedIn is an effective platform to establish credibility in the B2B and professional marketplaces and attract new customers and clients. If you have a LinkedIn page but you’re not seeing engagement, you’re probably not using it effectively. Let’s get started. Consistent Branding Your LinkedIn page should have the same feel and personality as your website…
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Every piece of content you write, from a simple Facebook post to a detailed blog post, has the potential to tell a story. Every brand has a story to tell and more and more brands are recognizing the importance of brand storytelling. Brand storytelling is not unlike traditional storytelling. According to the National Storytelling Network,…
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The Light Digital was hired to help Church of the Highlands increase loyal following and online engagement as well as showcase involvement in the community via digital outreach and marketing tactics.
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