The mysterious and vexing changes in algorithms, countless new platforms to choose from, and apps to organize your many apps may keep social media professionals on their toes, but we know how to cut through the chaos; we’ve distilled the 4 best ways to make your outreach more meaningful in the new year. Here’s how…
Details
While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea…
Details
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts.…
Details
Your customers have the power to influence the reputation and perception of your business every time they post a review about you – be it be positive or negative. Of course, we all want positive reviews. Beyond doing everything possible to ensure your customer has a positive experience with you, there are ways you can…
Details
Recently, Facebook has announced that it will be rolling out a new feature called Reactions. Reactions will work as an extension of the already popular Like button, but offers much more flexibility to users who are engaging with a post on Facebook. Options at launch will include buttons for the traditional “Like,” followed up by…
Details
Why Google+ Still Matters The status of Google+ remains in confusing limbo, and no one outside of Google really knows if it will remain in its current form, or morph into something different yet again. Many businesses jumped into Google Plus soon after its release of business pages but soon abandoned since they looked to…
Details
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As…
DetailsConsidering blogs, Facebook, Twitter, newsletters or other online marketing efforts to grow your firm? Not sure how to reach new clients as they are looking to buy a home? At this webinar we will discuss tips, tricks, and concerns related specifically to companies involved with the home buying process. We hate marketing jargon – that’s…
Details
If your business is going to be in it for the long haul, you’ve got to think outside the box. You need to use every opportunity to make your presence known, ensuring consumers are going to choose you over the competition. Whether you’re just getting started as an entrepreneur or you’ve already been established for…
Details
If you haven’t added content marketing to your business strategy yet, you need to. Content marketing is about attracting new customers on the web by creating blogs, videos and social media posts that people want to share. Businesses spend thousands of dollars each month on content marketing, and for good reason. It’s one of the…
Details