Running a healthy self-storage business means constantly looking for ways to attract new customers. While marketing to people who need self-storage for personal reasons is an important endeavor, this is not the only target audience you should be looking at. Another key demographic that should be on your radar if you’re looking to increase revenue…
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Walk-ins were once the primary way people found storage facilities. However, especially due to the pandemic, consumers are searching for storage facilities online now more than ever. The takeaway is clear for self-storage business owners: If you’re looking to reach new customers, online advertising is the way to go. The good news? There are many…
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The power of word-of-mouth is nothing new. People have always valued getting information from those they trust. In fact, according to Nielsen, recommendations from friends and family are the most-trusted advertising format. However, in our digital age, word-of-mouth’s impact is amplified. People now have 24/7 access to reviews, feedback, and recommendations — representing tremendous growth…
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Chances are if you’ve got a smartphone, you’ve used a navigation app. More specifically, chances are you’ve used Google Maps. Why Google Maps? Because Google Maps is preferred by nearly six times more people than its closest competitor, Waze. While Google Maps is undeniably useful to smartphone owners, it’s also extremely beneficial to another group:…
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As a small business owner, you are likely familiar with the phrase “time is money,” and the reality that there rarely seems to be enough of either. Because you understand the importance of being seen by your audience in the online space, hiring a digital marketing manager might be on your mind, not only to…
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You may think branding is for large corporations that can afford snazzy commercials, large retail displays, and sports sponsorships. Nope. Any sized company can increase business through effective branding. For example, if you were to search for a company to clean your air ducts, would you choose the one that has clean uniforms, vans with…
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We understand the struggles you face as a small business owner when it comes to understanding the layout and functionality of your website. In fact, when designing your site, you may not even have considered the value of questions such as: Why should your website be mobile-friendly? Why should you have your name, address and…
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The evolution of marketing has changed from telling customers to buy a product to customers doing their own research. So, what does it mean for your small business? First, you must make sure you appear where your customer is searching and that your business engages the proper messaging. Your online presence is a mix of…
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To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed…
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In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…
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