MULTI-LOCATION SELF-STORAGE COMPANY
VENETO WEST PROPERTIES
SUMMARY
CASE STUDY
Challenge
As Veneto West Properties built new self-storage facilities, they needed assistance managing the increasing number of locations. They needed to fill new facilities while maintaining high occupancy rates in their existing facilties.
Solution
We created and implemented the following:
- Search Engine Marketing
- Search Engine Optimization
- Social Media Management & Marketing on Facebook (including two languages)
- Social Media Management of Instagram
- Google My Business Updates
- Targeted Display Ads
- Review Generation
Results
Typical Performance Represented
Social Media
- Reach between 1,000-2,000 users per month on social media management, with an engagement rate of 7% (comparative benchmark: 0.52% average rate for Facebook pages with less than 10,000 users)
- Click-Through Rate of 3.2% via Facebook Ads (comparative benchmark: average rate is 0.90%)
Google Organic (Search Engine Optimization)
- Increased organic website traffic year over year of 75%- 100%
- Consistently achieved page one rankings on Google for relevant keywords.
Google Paid
- Achieved click-through rates of 3%-7.9% on SEM campaigns (comparative benchmark: average of 0.5%-2.4%)
Review Generation
- Helped achieve (452) 5-star Reviews across all facilities
Overall
Occupancy rates rose above 90%, two facilities regularly approached maximum occupancy.
“The Light Digital does great work. I recommend them to others looking to grow their online presence. What started as managing three of our facilities eventually turned into eleven. They consistently bring fresh ideas that have challenged us, new technologies that have helped us grow, and have provided a high degree of personal service that makes working with them easy, rewarding, and fun.”
Sean Venezia
Managing Partner, Veneto West Properties
