Nonprofit Enhances Online Image Through Social Media and Paid Ads
Challenge:
Bay Area Rescue Mission hired The Light Digital to build a comprehensive online marketing strategy. Goals included reaching new donors, sustaining its current donor network and increasing engagement on its social media channels.
Solution:
- Branded and optimized page designs and information published on Facebook, Twitter, Google+, Yahoo!, Bing, and YouTube
- Managed and developed custom content to engage followers on social media
- Managed online reputation by monitoring all online reviews and mentions, responding and sharing appropriately
- Optimized and managed Google Ad Grants to gain additional exposure with the target market
- Recommended SEO enhancements to increase organic search traffic
Results:
By employing paid advertising, social media management, custom content creation, and SEO improvements, The Light Digital improved the social media fan base, online traffic to the website, and overall brand image for Bay Area Rescue. Results included:
- Generated 2.2 million impressions via Google Adwords grant
- Over 34,000 Facebook users were reached with combined efforts of real-time Facebook live streaming and then later video promotions
- 457 new Twitter followers
- Increased LinkedIn followers by over 25%
About Client
The Bay Area Rescue Mission provides food, clothing, shelter, education, job skill training, and medical assistance to the homeless and needy. It is led by a passionate group of individuals who rely primarily on monetary donations, volunteers, and donated goods (non-perishable food items, bedding, toiletry items) to help those in need.
Client Testimonial
“We’ve been very pleased with our relationship with The Light Digital. Two years ago we found ourselves in a dilemma. We, like many organizations, knew we needed to get much more involved in digital marketing but really didn’t know how to do it. The Light Digital team has expertise, talent and insights that we don’t have, and we have benefited from their many skills. They are definitely helping us move forward in our digital marketing strategy without having to invest in 1-2 full-time employees.” — Woody Tausend, Vice President of Development
