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  • Who We Are
    • About Us
    • Our Process
    • Our Values
  • What We Do
    • Website Development
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Management
    • WiFi Marketing
    • Targeted Display Advertising
    • Review Generation
    • Video Production
    • Email Marketing
    • Blog Writing and Management
    • Postcards and Direct Mail
  • Resources
    • Blog
    • Web Show: Business in the Know
    • Web Show: Plumber in the Know
  • Industries
    • Plumbing & HVAC
    • Content Marketing for Your Business
    • Real Estate
    • Self-Storage Facilities
    • Small Businesses
    • Medical
  • Clients
    • Case Studies
    • Client Testimonials
  • Careers
  • Contact Us
    • Contact Us
    • Schedule Consultation

Category Archives: Blog

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3 Ways Real Estate Agents Can Use Instagram to their Advantage

BlogBy The Light DigitalJanuary 25, 2022

Real estate agents have a continuous need to market their services. Competition is tough. You must make yourself known and remain ahead of the game. One way to build a community includes leveraging the power of social media. Let us take a look into how to make your real estate skills stand above the rest…

How to Calculate the Value of your Plumbing Company

Blog, PlumbingBy The Light DigitalJanuary 19, 2022

How to Calculate the Value of your Plumbing Company Three Key Takeaways from the January 2022 PHCC Roundtable on Revenue Growth – and how your plumbing/HVAC company can join the conversation. Plumbing/HVAC Contractors gathered for the second of PHCC’s ongoing monthly roundtable series to solve problems they have in common. Here’re the highlights we learned:…

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What Types of Videos Should Real Estate Agents Be Shooting?

BlogBy The Light DigitalJanuary 15, 2022

There are various kinds of videos to create to help boost real estate sales. We will go through some of them:   Listing videos Real estate listing videos are likely the most popular kind of video out there. Why tell a possible buyer about a property when it’s possible to show them instead? Offer buyers…

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How Plumbing Companies Can Use Social Media to Promote Their Services

BlogBy The Light DigitalDecember 20, 2021

There are several ways to successfully market a plumbing business in this modern age; however, one of the best ways includes effectively using social media. Here are 3 ways to make the most of your Instagram and Facebook pages.   Educate your Customers One way to educate your audience includes posting interesting plumbing facts, linking…

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3 Ways to Plumbers Can Respond to Negative Online Reviews

BlogBy The Light DigitalDecember 15, 2021

How is it possible to put aside your human emotions and engage a client’s negative review online in a professional manner? Today we are going to take this a step further. We will show you how you can turn a bad review into a positive tool for marketing.   Start With Damage Control Unless the…

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Your Reputation Matters: The Benefits of SEO for Plastic Surgeons

BlogBy The Light DigitalNovember 29, 2021

As a plastic surgeon, nothing is more important than your reputation. It is a major factor in establishing and building patient trust. Failure to prioritize your reputation can cost you patients and detrimentally impact your bottom line. The good news? There are many things plastic surgeons can do to manage their reputations, including SEO. Read…

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Understanding the Benefits of Local SEO for Optometrist and Eye Care Centers

BlogBy The Light DigitalNovember 25, 2021

If you want to find more patients for your optometrist practice or eye care center, it pays to look in the right place. Enter local SEO. Local SEO is a search engine optimization (SEO) strategy that helps businesses be more visible in the local search results to earn more foot traffic and improve sales.  Local…

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Dermatology Marketing: Top 5 Tips to Increase Patient Reviews

BlogBy The Light DigitalNovember 22, 2021

Reviews are important for any small business. However, they’re especially valuable for physicians. Why? Because patients need to trust their doctors, and a growing body of evidence shows that patients view peer reviews as the biggest indicator of a healthcare provider’s trustworthiness. The takeaway is clear for dermatology offices and other medical practices looking to…

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Why Is It Important to Incorporate Videos into your Social Media Marketing?

BlogBy The Light DigitalNovember 19, 2021

Online videos can be an effortless and smooth method for sharing and gathering information. People have really short attention spans and desire bite-sized content that entertains, informs and inspires. That’s why videos have the power to be so effective! There isn’t any misinterpreted tone and there’s no tedious writing to read. Viewers may simply sit…

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9 Key Strategies for Pediatric Websites to Boost Google Ranking

BlogBy The Light DigitalNovember 18, 2021

The success of your pediatric practice depends on having patients. However, you’ve got some steep competition on that front. There are currently more than 10,000 practicing pediatricians in the United States, with more entering the profession every day. The takeaway? Attracting new patients is a critical imperative for bottom line-minded pediatric practices. While doctors have…

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