There are various kinds of videos to create to help boost real estate sales. We will go through some of them:
Real estate listing videos are likely the most popular kind of video out there. Why tell a possible buyer about a property when it’s possible to show them instead? Offer buyers an immersive and inviting virtual viewing experience, motivating them to call you. For instance, showcase the home’s curb appeal, walk through unique features inside a house or show off the community’s charm with a real estate listing video that is complete with custom text and music.
Real estate video testimonials that feature past clients build credibility and trust with new clients. You can use text to call out all highlights, mention stats or awards you are proud of, and be certain to include your contact details.
Make an excellent first impression using a real estate agent introduction or profile video. Show off your style and personality, and seize the chance to connect with prospects in the communities you work in.
Share your expertise in real estate in a video that also sets up your credibility. Answer real estate FAQs, share tips for first-time home buyers, or share market insights.
The great thing about making your own videos is that it’s possible to repurpose them for whatever reason. Take any of the types we mentioned above. From these videos, take brief snippets, mix them up, even make a funny GIF! Then, use these videos and embed them inside your marketing emails in order to make them more interactive.
Those are just a few examples of simple videos to make. Whatever the message is, video marketing is a fun way to get your target market’s attention and sell more houses!
Interested in ramping up your digital marketing initiatives, but not sure where to begin? A real estate agent marketing company offering video production and marketing can help you maximize the benefits of digital marketing for your business. Contact The Light Digital today at (510) 680-3300 or email [email protected] or use our convenient inquiry form.