Real estate agents have a continuous need to market their services. Competition is tough. You must make yourself known and remain ahead of the game. One way to build a community includes leveraging the power of social media. Let us take a look into how to make your real estate skills stand above the rest on Instagram:
Audience 101
One reason why Instagram is a real estate agent’s friend on social media is that Instagram appeals to a broad demographic. From new graduates to baby boomers, both women and men are active on the platform.
The demographic is vastly diverse. The audience you are wanting to reach, can absolutely be found on Instagram. One good way to gain followers includes following people you’ve sold homes to. They may follow you back, tag you in social posts, etc. Your audience is going to grow as you engage with them.
Incredible Listings
Instagram is a visual social media channel in which people post videos and pictures. It makes it the perfect medium for your real estate listings!
Allow your creativity to run wild! Post appealing pictures of listings, enticing them to want more. You can post snippets of a walk-through video in your stories or on your feed. Also, you can go live and offer them a tour of a newly listed home. Stage the ideal room and show off the possible opportunity that buyers have.
Importance of Hashtags
Instagram enables the use of hashtags. Those are basically keywords that people can use to browse Instagram for your details.
If you are appealing to local sellers and buyers, it’s possible to use local keywords such as your city. For instance: #SanFrancisco. It’s also possible to be sure to grab attention using keywords such as #dreamhome, #investmentproperty, #newlisting, etc. You can use up to 30 hashtags; therefore, conduct your research.
Interested in ramping up your digital marketing initiatives, but not sure where to begin? A real estate agent marketing company offering real estate social media management can help you maximize the benefits of digital marketing for your business. Contact The Light Digital today at (510) 680-3300 or email [email protected] or use our convenient inquiry form.
