As a small business owner, you are likely familiar with the phrase “time is money,” and the reality that there rarely seems to be enough of either. Because you understand the importance of being seen by your audience in the online space, hiring a digital marketing manager might be on your mind, not only to…
You may think branding is for large corporations that can afford snazzy commercials, large retail displays, and sports sponsorships. Nope. Any sized company can increase business through effective branding. For example, if you were to search for a company to clean your air ducts, would you choose the one that has clean uniforms, vans with…
We understand the struggles you face as a small business owner when it comes to understanding the layout and functionality of your website. In fact, when designing your site, you may not even have considered the value of questions such as: Why should your website be mobile-friendly? Why should you have your name, address and…
The evolution of marketing has changed from telling customers to buy a product to customers doing their own research. So, what does it mean for your small business? First, you must make sure you appear where your customer is searching and that your business engages the proper messaging. Your online presence is a mix of…
To counter fake reviews and questionable service firms, Google created a new customer protection feature called Google Guaranteed. The goal was to help professional service firms build a positive reputation for their business. The program places a badge – a white checkmark in green background – underneath the names of the firms that have passed…
In 2020, the volume of email sending increased by 45 percent, as compared with the previous year. Within the uncertainty of the COVID-19 crisis, businesses had to change their strategy and reach out to their existing customers. Email became the primary channel to inform consumers about virtual events, new online opportunities, new working hours, etc.…
There are several reasons you could have found this blog – it’s a saturated market, and you’re having trouble getting leads to your website. Or, people are showing interest but not buying. Maybe you want to reach a larger audience and look for how to increase sales. Let’s address your sales slump and find out…
One of the most prominent goals for your digital marketing strategy is bringing in qualified leads. This is part of any business’s growth strategy – creating a constant stream of leads that results in sales. With an alignment between the sales and marketing departments, and a well-formed digital marketing strategy, any small business can bring…
You’ve seen the making of famous brands and want the same for your company. You know this will take time and dedication. The good news is you have access to a successful digital marketing agency that uses the same tools as famous brands — but at an accessible price. We recognize your budget might be…