Real estate farming is an increasingly popular strategy among real estate agents. The reason for its popularity? It can be a powerful addition to your lead generation efforts. Here’s a closer look at what real estate farming is, why it matters, and tips for how to farm your neighborhood in real estate. What Is Farming…
We all know that in the real estate business, things often “come up.” However, while some concerns are small and manageable, others are larger in nature. Which brings us to the question, “What is an objection?” This refers to an issue that requires resolution before you can close a real estate deal. One way to…
Nearly three-quarters of all American adults use social media. This is up from just half of all Americans 10 years ago. Furthermore, while social media was once the domain of young people, older adult usage has increased in recent years. And we can only expect the number to continue to climb moving forward. The takeaway…
Inbound marketing aims to attract, engage, and delight. Newsletters have the potential to check all the boxes. Whether you’re thinking of starting a real estate newsletter or you’ve already got one up and running, implementing best practices can help you make the most of this popular inbound strategy. Here is a closer look at using…
Many elements go into starting, sustaining, and growing a successful real estate business. At the heart of it all? Listings. Without a constant pipeline of new listings, you will not have sales. Have you ever found yourself asking, “How do real estate agents get listings?” If so, we’ve got good news for you. While there…
If your real estate business is looking to shift into hyper-drive when it comes to attracting new clients, generating leads, and getting sales, digital marketing has transformative potential. And while it’s possible for you to do it on your own, the reality is that your expertise lies elsewhere. Rather than attempting to master the ins…
Digital real estate marketing involves promoting your real estate business on the internet and via digital devices. Given the digital nature of the modern world, if you aren’t prioritizing digital marketing, you’re missing out on a major opportunity to connect with potential customers, generate leads, and drive sales. Digital marketing for real estate agents encompasses…
The journey from prospect to customer happens in stages. The digital marketing funnel represents these stages, which your business can use to drive your marketing efforts. Here’s a closer look at what a digital marketing funnel is, what its benefits are, and how to use it to guide your digital marketing strategies. What is the…