Many elements go into starting, sustaining, and growing a successful real estate business. At the heart of it all? Listings. Without a constant pipeline of new listings, you will not have sales.
Have you ever found yourself asking, “How do real estate agents get listings?” If so, we’ve got good news for you. While there is no single best way to get real estate listings, there are many things you can do to increase your real estate listings to generate sales — starting with boosting your digital presence.
Read on for a roundup of 10 top tips and tricks to get more real estate listings through the magic of digital marketing.
Know your target audience
What unique value does your business offer, and who needs it? This foundational question should guide your digital marketing strategies by dictating what content and messages you should be creating and sharing.
The more you understand your audience, the better you’ll be able to target your messaging in a way that captures their attention — and their business.
Build your brand
Customers don’t connect with your products and services. They connect with your brand. At a time when consumer loyalty is incredibly hard to come by and keep, establishing a strong brand gives you credibility.
Maintaining your brand voice across all your digital marketing initiatives ensures that your audience will recognize you and feel connected to you.
Boost your search rankings
What’s the first thing you do when you have a question, or you’re looking to solve a problem? If you’re like most people in our digital age, you probably head straight to Google. Your customers are doing the exact same thing.
Which begs the question: When buyers and sellers go looking for solutions to their real estate challenges, will they find your website? A well-orchestrated SEO campaign will help your business appear at the top of the search results — the key to making sure leads find you when they go looking.
Optimize your website
Your website is the face of your business and brand. Is it doing you justice? It’s no longer enough for a website to simply look good. As mentioned above, your website should be SEO-optimized.
But that’s not all. Your site must also be adaptive across all devices. Not only is responsive design pleasing to visitors; it’s also rewarded by Google.
It all comes down to delivering a high-quality user experience. This means your website must be useful, easy to navigate, compelling, findable, accessible, credible, and valuable.
If this sounds like a tall order, it is. But the investment will pay for itself in the long run.
Send a monthly email newsletter
Monthly email newsletters position your real estate business as an authentic, credible, and reliable resource for your target audience.
Email newsletters also support your brand-building efforts and drive new traffic to your website.
Be active on social media
Sites like Facebook, Instagram, LinkedIn, and Snapchat are powerful tools for connecting and relationship building.
But posting every now and then isn’t enough. Rather, it’s essential to establish a consistent social media calendar, as well. In addition to establishing a consistent social media calendar, you must also commit to engaging with your audience.
This means sharing relevant and timely content, responding to posts and reviews, and commenting on other people’s posts.
Invest in professional photography
Real estate photos are often the first thing prospective home buyers see on a listing. When you only have a few seconds to capture someone’s attention, you must make every photo count.
While it may be tempting to scrimp by taking your own photos, professional photography produces superior results — not only in terms of the images themselves, but also in terms of the responses they get from audiences.
Utilize video content
If photos are worth a thousand words, videos are worth exponentially more.
Many marketers agree that video bests images when it comes to generating user engagement. This is because it forces the user to stop scrolling and to start paying closer attention. In fact, 93 percent of marketers say that video is an important part of their marketing plans, while 87 percent report that video marketing produces a positive ROI.
From hosting video tours of properties to videos explaining elements of home buying and selling, there are many options when it comes to utilizing video content for your real estate business.
Respond to online reviews
Today’s consumers are inherently wary of a sales pitch. So, what do they trust? Their peers. In fact, 84 percent of people trust online reviews as much as they trust their friends.
The fact that your audience is reading reviews is a major opportunity for you — and not just in terms of the positive feedback they’ll see. Your customers don’t expect you to get everything right. However, they do want to know you’ll work to address any issues they may have.
Monitoring online review sites and responding to all of your feedback — both positive and negative — goes a long way.
Connect through content
Useful content is critical to digital marketing success. Keep your audience coming back for more (and moving through the sales funnel) by creating a resource center on your blog full of fresh and relevant content.
Another excellent way to stay top-of-mind with your audience while underscoring your authority is through eBooks. The best eBook topics address an issue faced by your ideal customer — and position your products and services as the solution.
While utilizing all these real estate tips and tricks does drive results, the reality is that you may not have time to explore some or all of these strategies in addition to the tasks more directly associated with helping home buyers and sellers navigate the real estate market.
That’s where we come in. As digital marketing gurus with expertise in how to get more real estate listings, we free you up to focus on what you do best by focusing on what we do best: creating and implementing effective and efficient digital marketing campaigns for real estate businesses.
To take the first step in putting the power of digital marketing to work for your real estate business, contact us today.