So you hired an SEO company to drive traffic to your website and grow your client base. But how do you know if the dental SEO services you’re paying for are working?
While partnering with a digital marketing agency can transform your marketing results, it doesn’t always work out that way. In order to know that your marketing dollars are going the furthest, you must know what to look for.
Here’s a closer look at some things your SEO company should be doing, along with questions you can ask to make the most of your investment when it comes to SEO for dentists.
SEO Companies and Your Dental Practice
Search engine optimization (SEO) has powerful potential when integrated into your dental practice digital marketing plan.
However, SEO isn’t as simple as adding some dental keywords to your website and calling it a day. In fact, not only is SEO varied and complex, it’s also always changing. Today’s best practices for SEO may not hold true tomorrow. This is why it’s not only critical to understand the digital marketing landscape, but also to keep up with the latest developments and trends.
This is where a dental search engine optimization company comes in. An SEO company lets you outsource your SEO to qualified and experienced professionals, rather than hiring someone to handle digital marketing or tasking a current employees with trying to learn everything they can about SEO while attending to their other responsibilities.
While it can be hard to justify this expense, there are many reasons to do so. For starters, you’ll get the peace of mind that comes with knowing your company is in the best hands. It can also cost you less in the long run.
Not only will you avoid the high expense of adding staff, but you can expect a higher return on investment. Furthermore, outsourcing SEO can also help your staff focus on mission-critical tasks. This, in turn, can be a morale-booster and valuable retention initiative.
Here are some indicators that your dental SEO is in good hands: there are deliverables and recommendations for improvements, your ranking improves, and the company is willing to share its techniques.
What to Expect from Your Dental Practice SEO Firm
Not all dental SEO companies are alike. If you’re deciding between different SEO companies, it’s helpful to inventory exactly what they’re offering.
Here are some of the things an SEO firm can handle for your dental practice:
Researching your target market and current performance
How will your SEO firm assess your website’s current performance, industry and competitor trends, keywords, and anticipated results in order to plan and implement the most effective and efficient SEO campaign?
Evaluate on-page and off-page SEO changes
How is your website’s current SEO set up across factors like page titles and meta descriptions, content, and keywords optimization? On the web, is your site getting links and mentions? Is your website fast, secure, and properly configured to support a satisfying user experience?
Establish clear and routine communications
How will your SEO firm communicate to you regarding the effectiveness of campaign goals? On that note, what will your campaign goals be? How will your SEO agency keep up with your business in order to adapt marketing if/when your business changes?
Create and/or manage content creation
Will your SEO firm assume responsibility for content creation for your site, and what type of opportunities are there to build out your content in an SEO-friendly way that will work best for your target audience?
Measure and test to improve continually
Some digital marketing strategies will work well for your dental practices. Others will fall short of your goals. The ability to track these metrics is crucial for leveraging that data into informed and actionable decisions. How will an SEO company track results, identify opportunities for A/B testing, and uncover potential areas of opportunity?
It’s important to note that no digital marketing campaign is static or one-size-fits-all. The best dental SEO firms will relentlessly test, adjust, and tweak their strategies to keep your dental practice moving forward toward its goals.
The Benefits of Dental SEO for Your Practice
While finding the right SEO firm for your dental practice can take time and research, it’s well worth the effort. With the right strategies in place, an SEO firm can help your dental practice:
Gain visibility so that patients find you when they conduct searches for terms like “dentist near me” and “teeth cleaning near me.”
Outrank other dental practices in your area by harnessing the full power of local SEO.
Drive new traffic to your website to draw new patients and keep them engaged via a variety of channels.
Optimize your website in order to generate conversion, grow your patient base, and boost your ROI.
One last thing to keep in mind when it comes to finding the right SEO firm for your dental practice and/or making sure your SEO firm is doing everything it should be doing? As with all SEO, there’s no easy guarantee with SEO for dentists. Be wary if a dental marketing company makes hard, fast promises as there’s no way to ensure exact results, such as #1 SERP positioning. However, your agency should be willing to try different strategies, measure results, and hone in on the most effective ways to help your dental practice thrive with digital marketing.
Communication, transparency, and measurability are excellent signs that a dental SEO expert not only knows how to move your dental practice forward, but also how to keep you in the loop so you know exactly how your marketing dollars are performing in order to take corrective action, if necessary.