Low-cost, simple postcards have become a valuable tool for business for marketers. They’re able to generate a flood of quality sales leads or a surge of traffic to your website.
The following four tips can help you get maximum reaction from postcards at the lowest price.
Concentrate on your Mailing List
Be certain the postcards go to prospective customers who are likely to be curious about your offer… and who additionally have a demonstrated history of acting upon offers of interest to them.
For instance, send postcards to prospects of non-competing businesses which sell to your targeted audience or to prospective customers who previously asked about information about services or products that are similar to the ones you provide.
Set up the postcard to appear at first sight like a message from a friend rather than like a magazine advertisement printed on the postcard. It’ll increase the quantity of replies you receive. A postcard which appears like a friendly message generates a pleasant emotional response from readers rather than the harsh emotional response most folks have to ads.
Ditch Hard Sales Pitch
Do not attempt to directly close sales from the postcard. You do not have sufficient space to give all of the information most prospective customers need to make a purchasing decision. Instead, you can use the postcard to produce sales inquiries.
Start the postcard by explaining the main benefits you provide. Then utilize the rest of the postcard to motivate people to get more details from a source in which you may close sales – like from a phone number to call or at your website.
Watch Your Timing
Send out postcards so that they arrive on a Tuesday or a Wednesday. The quantity of mail that is delivered in the United States on these days is typically light and the postcards you send out will not need to compete with lots of other mail that’s delivered at the exact same time. Try and avoid having the postcards delivered on a Monday. It is typically the biggest delivery day of the week and an extremely hectic day for the majority of people.
Call our team at The Light Digital at (510) 680-3300 to learn more about how we’re helping local businesses reach their goals for digital marketing and postcard marketing.