Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads.
Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts. Here’s how to target your Facebook ads so that you pinpoint the audience you want to reach.
Choose Your Audience
When you go to the create tool for Facebook ads, you’ll see that you have a variety of options are intended for targeting a select group of consumers. Be selective and strategic in your Facebook advertising. Figure out who you want to target; whether you should focus on a specific geographic area; and which demographic is likely to respond to your product or service.
Communicate Your Message
Once you select your intended audience’s characteristics, Facebook advertisements can snag specific consumers. When you focus on those who are already loyal to you, you’re already sold. The best part about Facebook is how easy it is for existing customers to share your company, page and advertisements with their friends. Word of mouth is one of the most powerful tools that any business can use. When you take advantage of Facebook Ads, word of mouth can be a powerful component.
Facebook ads can be tailored to suit your needs in a snap. Run them for a day, a week, or a month. It’s up to you and what you can afford.
Don’t Forget to Boost Facebook Posts
In addition to using Facebook Ads, you can “boost” page posts. Choose posts that are interesting and include an eye-catching image and hit boost. You’ll be able to target your audience and set your time frame here as well, giving you another option to access your customers. The cost for boosting a post depends on how long you want it to run. It’s an inexpensive option that can hit a large number of consumers without much effort on your part.