There are several ways to successfully market a plumbing business in this modern age; however, one of the best ways includes effectively using social media. Here are 3 ways to make the most of your Instagram and Facebook pages.
Educate your Customers
One way to educate your audience includes posting interesting plumbing facts, linking to content from your blog, or by posting videos and infographics. It is also possible to ask them if they have any questions regarding plumbing issues that you can answer.
Share Your Customer’s Stories
One other fantastic way to engage people on Instagram and Facebook includes sharing personal stories from your customers, with their permission, of course. If one of your customers recently experienced a plumbing problem, it might be worth telling your followers on social media how the issue began and how it was resolved.
This kind of storytelling on Instagram and Facebook may be extremely educational for your audience but can also be interesting, too. Whether there is a certain case study that’s a bit out of the ordinary or if there is a common issue you want to warn others about, posting such content may be an excellent way to boost engagement.
Introduce Your Crew
One way to engage your social media followers includes giving them a better insight into what your business stands for and who you are. To do that, you might want to showcase your crew members through the posts you make.
Consider making an “employee of the month” post that highlights someone who works for your company every month and tells your social media followers what they do and who they are. These posts can include a headshot or a photo of your plumbers or administrative team employees in action, and also be sure to include the key details as to why they have received “employee of the month.”
Giving your social media followers a closer look at who your crew is may make your company seem more authentic and trustworthy and will help to build a more committed following on social media.
Call The Light Digital at (510) 680-3300 to see how we can increase your social presence!