How Small Businesses Can Survive the Enduring Pandemic?
Many business owners are still making massive cuts in their operations. However, before you consider downsizing your marketing budget, you should keep in mind that marketing is the only method of interacting with your potential and existing customers. Smart strategies for marketing may change your business’ course during this time. Now more than ever, you […]
Small Business Branding: How to Make Your Growing Business Look Big
You may think branding is for large corporations that can afford snazzy commercials, large retail displays, and sports sponsorships. Nope. Any sized company can increase business through effective branding. For example, if you were to search for a company to clean your air ducts, would you choose the one that has clean uniforms, vans with […]
10 Website Design Ideas for Small Businesses
We understand the struggles you face as a small business owner when it comes to understanding the layout and functionality of your website. In fact, when designing your site, you may not even have considered the value of questions such as: Why should your website be mobile-friendly? Why should you have your name, address and […]
Bringing in Qualified Leads: A Guide for Small Businesses
One of the most prominent goals for your digital marketing strategy is bringing in qualified leads. This is part of any business’s growth strategy – creating a constant stream of leads that results in sales. With an alignment between the sales and marketing departments, and a well-formed digital marketing strategy, any small business can bring […]
How Micro-Influencers are Building Businesses
You may have heard of influencer marketing, made popular by celebrities like the Kardashians. With massive followings on Instagram, these influencers are paid tens of thousands of dollars for sponsored posts that promote a company’s products. But recent studies have shown that Instagram accounts with over 100,000 followers are decreasing in authentic engagement, while accounts […]
Ways to Use Video Marketing to Grow Your Business
You’ve probably heard a lot about video marketing lately. “Video” is a buzz-word in marketing right now for good reason. Statistics have proven over and over the attention-grabbing quality of videos. They offer a great way to communicate with your audience, incite engagement, and yield a higher click-through rate. Why is video so captivating? One […]
Use a Free Digital Audit to Optimize Your Small Business’ Marketing Plan
Have you ever been working on something for so long that you can no longer see its flaws? It can be that way with marketing – sometimes all you need is a fresh pair of eyes to return to the right track. A great way of getting a fresh look is by taking advantage of […]
Why Your Small Business Needs a Blog
Your small business is constantly competing for attention online. Online, your website represents your business. It needs to attract viewers, engage visitors and tell the viewer why they should choose your business over a competitor. Blogging is a free marketing option that has a myriad of benefits for your business. These are the top three […]
Predictions: 2017 Small Business Marketing Trends
The New Year brings with it hope and promise. It’s a time to evaluate your marketing options and research the latest trends so that your business can stay relevant in today’s market. To get inspired, we took a look at what marketing trends the experts say will rule supreme this year. Here are the top […]
4 Ways Small Businesses Use Webinars to Become Industry Thought Leaders
Webinars can position you as an expert in your industry and help you build relationships with potential customers or clients. The Light Digital’s experience with online seminars has convinced us that webinars are not just a fleeting trend. We’ve seen our email list grow with new webinar attendees, and we’ve seen increased social media engagement […]