You’ve probably heard a lot about video marketing lately. “Video” is a buzz-word in marketing right now for good reason. Statistics have proven over and over the attention-grabbing quality of videos. They offer a great way to communicate with your audience, incite engagement, and yield a higher click-through rate.
Why is video so captivating? One reason is that the human brain processes more information faster by watching video than by reading copy. We also retain more information by watching videos. WireBuzz suggests that video viewers retain 95 percent of a message, compared to retaining only 10 percent when reading the text of that same message. This has massive implications for marketers and businesses.
Here are some ways you can use video marketing to grow your business:
The authenticity of live video is particularly captivating to your followers. You can’t fake anything when you’re live, and people can connect to you in real time, which is what makes it so powerful. The view time for a live video is also about 3 times longer than for prerecorded videos. As humans, we want to connect with other human beings, that’s why having a real person in front of the camera representing your business is so effective. Live videos can be implemented using Facebook Live, YouTube Live, and Instagram Live.
Try spicing up your email marketing campaigns with video. The advantage of sending video emails is that it hooks the viewer right away and you can deliver the message of your email faster. It doesn’t require as much effort from your audience, so they are more likely to engage with your message. MailChimp has tools that allow you to easily embed videos into your email campaigns.
Videos are a great way to tell your brand story on social media. No matter which platform you choose to use, social video generates 1,200 percent more shares than text and images combined. We already learned that people retain more information with video, but, video also triggers emotions faster. People may not read about your business in the same way that they will “watch” about your business. This is a huge opportunity for you to tell stories to your customers; you can tell small stories about your culture, your products, or your company’s history.
With short attention spans and people’s dependence on their smartphones, video is the perfect way for businesses to deliver messages quickly and effectively.
Contact The Light Digital for help creating a video marketing strategy for your business.