Determining ROI for Social Media, Blogging
While social media is less expensive than other forms of marketing and it can help you to expand your customer base, it takes a good chunk out of your time on a regular basis. There are costs involved as well. How do you decide if the effort is worth it? To get a concrete idea […]
How to Target Facebook Ads
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts. […]
Attack the Holiday Rush with Social Media
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As […]
Best Practices When Making a Facebook Ad
Facebook ads are great because they help you reach a large number of potential customers in targeted segments. Plus, Facebook ads are less expensive than traditional radio and TV advertising that may or may not deliver results. However, before you create a Facebook ad for your business, take a look at these four best practices […]
Should Your Employees Be On Social Media at Work?
Local businesses are trying to figure out where to allocate their marketing dollars. As more advertising options open up online, businesses can target customers like never before. Social media provides a way to stay in touch with existing customers and build an audience, while email and search provide options to nurture and develop new relationships. […]
Social Media Doesn’t Work
by Jason Hanson Social media doesn’t work. This is what I was told the other day — and I agree. It doesn’t work. Social media doesn’t work if you are using it to mow your lawn, talk to your wife or teach your kid how to dance. A wise man once told me, “if you […]
Target Potential Customers Who Are Near Your Business Right Now
Many local businesses attract customers who wander in off the street, interested in seeing the types of things the business can offer. In an effort to help meet these local businesses’ needs better, and to encourage more businesses to use Facebook Ads as a marketing tool, they introduced “Local Awareness ads,” allowing businesses to deliver […]