Facebook ads are great because they help you reach a large number of potential customers in targeted segments. Plus, Facebook ads are less expensive than traditional radio and TV advertising that may or may not deliver results. However, before you create a Facebook ad for your business, take a look at these four best practices to help you get your money’s worth.
Know Your Target Audience
Before you create a Facebook ad, you need to know what your customers want. That way you can target the right audience. Look to your Facebook analytics tools to see which of your products or services is most popular. See where your customers are spending their time, and ask for their feedback. This information will help you know what type of ad will be most successful in converting clicks to sales.
Most businesses find that advertising their most popular products or services is better than advertising add-on items that only a few customers end up buying. Doing customer-related research will help you better deliver ads that are relevant to your customers.
Use Appealing and Eye-Catching Images
If you want to get clicks on your Facebook ads, you have to use bright images that are appealing and eye catching. Otherwise, users will simply skim over your ad or miss it entirely while reading their Facebook feeds. You don’t have to use flashing rainbow colors, but you should choose something that can’t be missed. The Wish Pond blog reports that the most successful Facebook ad image is of a smiling woman. Others report that anything unusual typically does the trick.
Keep Your Ads Relevant to Your Customers
There’s nothing wrong with the occasional cute post on your Facebook account, but you should always keep your Facebook ads relevant. For instance, posting an ad with a cute kitty cat might get clicks, but they’re unlikely to convert to sales. Facebook ads cost money, so you should always make them relevant to your products and services to make your click-through conversion rate as high as possible. Otherwise, you’re just wasting money. Keep the fun posts for your news feed.
Carefully Plan Your Text
Facebook ads are small. You can’t have a paragraph describing a new product or service because it would take up too much space, and potential customers would never read it. Instead, you need a carefully worded call to action that is quick to read and easy to understand. That’s how you get the most clicks. Spend some time figuring out the best wording for your ad and use buzzwords that customers love, such as “free” or “sale.” If your text isn’t enticing, you’re not going to have a good click-through rate on your Facebook ads.
These are just some suggestions on how to improve your Facebook ads. You’ll still need to do your own experimenting to see what works best for your business. There is no one-size-fits-all ad formula, but these best practices should point you in the right direction.