How to Create a Marketing Plan for Holiday Shopping
Brace yourself – the holidays are coming, and with the increase of social media marketing and mobile optimization, businesses need to get an early start to rise above the noise of the competition and drive sales before consumers reach buyer fatigue. But don’t get overwhelmed just yet. With a little preparation, you can drive online […]
Increase Sales Through Facebook Contests
Remember when every dry cleaner or shoe repair shop had a great big glass jar filled with business cards on the counter? “Add your card to be selected at random to receive FREE dry cleaning for life!” The business collects contacts, your name is added to the pool of local professionals, and there is the […]
How to Target Facebook Ads
Although it’s free for you business to create a Facebook Page and post information, the most effective way to use Facebook for marketing is to buy Facebook Ads. Using Facebook Ads is simple, costs much less than the traditional marketing techniques (so far), and can effectively generate more page likes and engagement for your posts. […]
Attack the Holiday Rush with Social Media
The Holiday Season is winding up and now is the time for your business to strike while the social media iron is hot. Bring in the experts at Light Digital to tap into your full potential, using the following tips to make social media go to work for you. Find Out What Consumers Want As […]
5 Steps to Build Brand Awareness
Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand? Sponsor Events Acting as a sponsor for an event can help the public get to […]
Is Your Business Following This Social Media Trend?
We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way. What Native Video Means for Twitter – and Its Users by Eric Blattberg, Digiday “Facebook offers autoplay video and YouTube has a […]
Target Potential Customers Who Are Near Your Business Right Now
Many local businesses attract customers who wander in off the street, interested in seeing the types of things the business can offer. In an effort to help meet these local businesses’ needs better, and to encourage more businesses to use Facebook Ads as a marketing tool, they introduced “Local Awareness ads,” allowing businesses to deliver […]