We’ve sorted through recent social media & marketing news, and curated a handful of stories that your business should know about; plus a little fun and/or interesting things we found along the way.
What Native Video Means for Twitter – and Its Users
by Eric Blattberg, Digiday
“Facebook offers autoplay video and YouTube has a pay-per-click product, but neither platform offers marketers the ability to combine the two. That could be a major differentiator for Twitter as it seeks to grab a sizable share of the digital video ad market.”
OUR TAKE: Regardless of platform, video is becoming a necessity for brands to diversify and reach their target customers. At a minimum, businesses should be ramping up their video capabilities and consider ideas for content. Ideally, businesses could integrate brand-specific, quality video content across multiple channels to create a consistent, engaging presence online.
Rival Social Networks Gain Users, but Facebook Captures More Attention
by Reed Albergotti, Wall Street Journal
“The survey, conducted in August 2014, found that LinkedIn, Pinterest, Instagram and Twitter all gained users, compared with a similar survey a year earlier. At Twitter, for example, 23% of U.S. adults said they use the service, up from 18% a year earlier. Usage at Facebook-owned Instagram grew to 26%, from 17% in 2013.”
OUR TAKE: You may have heard about the decline of Facebook, but the numbers don’t reflect the speculation. While social networks such as Twitter, are still trying to find a sweet spot with advertisers, Facebook is leading the way in developing new products for businesses to target their customers, while also keeping users somewhat happy. Make sure your marketing budget for 2015 includes a good chunk for Facebook targeted ads and start finding how your business can find new customers online.
70% of Marketers Will Spend More on Social Media Ads This Year
by Christopher Heine, AdWeek
“One of the fears I had was that since social media advertising grew, you might see some brands fail to recognize you have to support the organic side of it as well,” said Jeff Rohrs, VP of marketing insights at Salesforce. “Otherwise, those advertisements won’t perform. But it looks like the advertising will be complemented by the organic side.”
OUR TAKE: The numbers continue to grow as businesses find they cannot get away with skimping on social and online marketing. Now that social media ads are getting more attention, brands can see how a traditional approach – establishing a target, creating goals, and measuring results, can indeed drive new business online.
That’s what we have this week (so far). Stay tuned to our Twitter to keep up to date on the latest developments to make sure your business is plugged in.
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