Statistics prove that VR (virtual reality) is on the rise both in demand and popularity. 
Beyond at-home entertainment and recreation, VR is being utilized in the following industries:
Travel: The industry of travel suffered from the pandemic, and new virtual reality inventions assisted in satisfying the wanderlust of many enthusiasts of travel. A variety of companies created immersive methods of traveling the world, which includes National Geographic Explore VR – allowing you to visit breathtaking areas like Machu Picchu or Antarctica.
Real Estate: Businesses such as Zillow have begun to integrate VR into their company. VR may offer many benefits to agents, like cutting down costs, as well as time and allowing the potential buyer to simultaneously “window shop” through several houses.
Data visualization – Augmented reality and virtual reality may assist in communicating information more rapidly and in a more digestible way. Concepts such as climate change, the stock market, and Brexit could be simpler to understand for companies with the assistance of Virtual Reality data visualization.
Immersive Journalism: Such journalism describes digitally generated stories helping craft a first-person experience with ongoing events and the news. VR has been utilized for immersive journalism in instances like in Guantanamo Bay, in which a journalist virtually entered the prison to get real visuals and audio to obtain the story.
Advertising/Marketing: VR may enhance advertising and marketing for pretty much any company. Offering a product’s realistic experience to consumers will assist in pushing the likelihood of them buying it. The first example of a VR test drive was Volvo Reality which allowed potential purchasers to experience, feel, and touch their cars.
Social media: The social network Facebook’s rebrand over to Meta includes one of the primary examples of Virtual Reality entering the social media world. Facebook Horizon is set to permit people to experience social events with one another, talk to friends, and build virtual worlds. Plus, there are Virtual Reality apps like REC Room and VRChat, allowing users to meet, as well as play games in private and public rooms.
For more up-to-date news in the industry of social media, marketing, etc. stay tuned to The Light Digital’s blog!
